Director, Trade Marketing – Sephora, SWAK

• Own the holistic retailer marketing perspective for leadership and cross-functional management, incorporating input from account owners
• Lead the overarching Sephora strategy, including product priorities, key bets, exclusives, and marketing levers
• Lead market meetings with Sephora and internal teams, developing meeting materials and providing thought leadership and actionable insights
• Deliver performance recaps and identify opportunities for growth, optimization, and strategic pivots
• Lead budget and strategy inputs across commercial, brand, and media needs
• Partner with the Director of Retail Media to align retailer co-op media with account objectives
• Liaise between Commercial, PR/Influencer, and Brand Marketing teams on Sephora support needs
• Manage Sephora mailer and PR box budgets and influencer content needs
• Manage the fiscal-year social calendar for Sephora-directed content
• Oversee sampling initiatives, including budget, strategy, monthly management, and process improvement
• Lead sampling forecasting and inventory planning
• Develop and manage visual merchandising briefs and in-store displays for Sephora
• Assess and adapt merchandising strategies using performance insights and market trends
• Lead conceptualization, development, and execution of exclusive Sephora product sets
• Collaborate with product development, marketing, and commercial teams on exclusive offerings
• Ensure timely rollout of exclusive sets within broader marketing and merchandising strategies
• Report to the AVP, National Accounts, Sephora & SWAK

• 7+ years of related marketing experience (beauty industry experience preferred)
• Thorough knowledge of market and consumer trends
• Strategic thinking and demonstrated business acumen
• Ability to develop data-based recommendations
• Ability to influence others and gain support toward desired outcomes
• Strong organizational, detail-oriented, and results-oriented capabilities
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Strong project management skills
• Ability to work independently and collaboratively in an entrepreneurial, founder-led environment
• Resilience to change and ability to thrive in an extremely fast-paced environment

Demonstrates expertise in retailer marketing strategy, project management, and data-driven decision-making within the beauty industry. Capable of leading cross-functional teams and managing multiple initiatives to drive growth and optimize performance.

• Retailer Marketing Strategy
• Project Management
• Data-Based Recommendations
• Market Trends Analysis
• Budget Management

• Market Analysis
• Performance Recaps
• Visual Merchandising
• Sampling Initiatives
• Exclusive Product Development

• Strategic Thinking
• Influencing Others
• Organizational Skills
• Detail-Oriented
• Resilience to Change

• Beauty Industry
• Cross-Functional Management
• Sephora
• Commercial Marketing
• Influencer Marketing