Senior Sales Account Executive

• Own the demand-side pipeline for assigned verticals or advertiser segments, from prospecting and qualification through close.
• Source and onboard new advertisers, affiliate partners, and direct-response brands whose offers align with Gen’s content-first, publisher-safe environments.
• Position Gen’s ecosystem as a scalable, intent-driven distribution channel, spanning contextual units and syndicated content placements.
• Run discovery with advertiser stakeholders (growth, performance, partnerships) to understand:
  Customer acquisition goals and KPIs, Target audiences and eligibility requirements, Funnel structure, compliance constraints, and creative considerations.
• Recommend the right distribution mix — Smart Cards, syndicated content, or blended approaches — based on advertiser objectives and performance expectations.
• Partner with internal teams to translate advertiser goals into executable monetization strategies across publisher environments.
• Serve as the commercial owner of advertiser outcomes, collaborating closely with Ad Operations to monitor engagement, CTR, CVR, and downstream performance.
• Adjust offer mix, placement context, and rotation strategies over time.
• Balance performance gains with UX, editorial standards, and long-term scalability.
• Lead ongoing performance reviews and business updates, using data-driven insights to identify expansion opportunities.
• Lead pricing, deal structuring, and contract negotiation for demand partners, including CPC, CPA, hybrid, or revenue-share models.

• Proven experience in performance media, ad tech, affiliate, or demand-side partnerships, ideally within content-driven or publisher ecosystems.
• Strong consultative selling skills, with the ability to design solutions that balance advertiser performance goals with distribution constraints.
• Fluency in performance and monetization economics, including CAC, CVR, RPM, traffic quality, and funnel optimization.
• Comfort interpreting engagement and conversion data and turning insights into actionable recommendations.
• Cross-functional credibility — you understand that monetization success requires tight coordination with Ad Operations, Product, and Supply.
• Clear, confident communicator who can bridge commercial, technical, and editorial considerations.
• Partnership-first mindset, focused on building durable, long-term advertiser relationships rather than one-off deals.
• Growth mindset and accountability in a scaling environment.
• Minimum of 5 years sales experience in AdTech with bachelor’s degree required, advanced degree a plus

Demonstrates expertise in managing demand-side partnerships and monetization strategies within content-driven ecosystems, leveraging data-driven insights to optimize advertiser performance and engagement. Proven ability to build long-term relationships and collaborate cross-functionally to achieve business objectives.