Marketing Manager Job New York New York USA,Marketing / Advertising / PR

Location: New York

Job Title:

Marketing Manager

Location:

New York, NY

Zip Code: 10018

Duration: 6 Months

Pay Rate: $40.00/hr.

Keyword's: #New Yorkjobs; #Marketing Manager jobs;

Start Date:

Immediate

We provide a competitive pay and benefits package. This position is offering a pay rate of $40.00/hr. however, Belcan considers several factors when extending an offer, including but not limited to education, experience, geographic location, and discipline.

health care
dental
vision
life insurance
401(k)
education assistance
paid time off including PTO, holidays, and any other paid leave required by law

Job Description:

GENERAL FUNCTION:

The Marketing Manager will lead the go-to-market planning and development of initiatives to support the Lens Crafters brand in North America (US, Canada & Puerto Rico).

This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the Lens Crafters brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.

MAJOR

DUTIES & RESPONSIBILITIES:

The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.

The Marketing Manager will display a passion for the Lens Crafters brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.

He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.

Brand Leadership. Ability to articulate a clear vision of the Lens Crafters brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.

Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.

New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.

Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.

Team Development. Manage, motivate and develop team members.

Belcan is an equal opportunity employer. Your application and candidacy will not be considered based on race, colour, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

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