Public Relations Manager

• Own and execute the Life Lock PR strategy across product launches, partnerships, seasonal moments such as tax season, and broader thought-leadership opportunities.
• Drive rapid response and newsjacking opportunities across Gen’s consumer brands, including Norton, Life Lock, Avast, and Money Lion.
• Translate research, product insights, and consumer trends into compelling media storylines, press materials, campaigns, and executive thought leadership.
• Build strong media relationships and secure high-impact coverage across consumer, lifestyle, tech, and personal finance outlets.
• Lead proactive outreach and storytelling that strengthens Life Lock’s trust, relevance, and consideration.
• Prepare spokespeople and senior leaders for interviews, speaking engagements, and bylined content.
• Collaborate cross-functionally across marketing, product, research, brand, social, legal, and other teams on integrated campaigns.
• Support influencer initiatives, align creator opportunities with brand priorities, and coordinate with agencies and external stakeholders.
• Define success metrics, track performance, and report on coverage quality, share of voice, sentiment, and campaign impact.

• 7–10+ years of PR and communications experience.
• Proven success leading end-to-end PR programs from strategy through execution, measurement, and reporting.
• Strong media relations background with a track record of securing quality coverage.
• Ability to translate complex identity, security, and financial wellness topics into clear, compelling stories for mainstream audiences.
• Experience with rapid response, issues or crisis communications, executive communications, and agency management.
• Strong writing, storytelling, strategic planning, and judgment in fast-moving situations.
• Experience working cross-functionally across marketing, product, research, brand, social, and legal teams.
• Comfort using AI-powered tools and operating in a visible, hands-on individual contributor role.

Demonstrates expertise in executing comprehensive PR strategies, building media relationships, and translating complex topics into engaging narratives. Proven ability to lead cross-functional collaboration and measure campaign success effectively.

• PR Strategy Execution
• Media Relations
• Crisis Communications
• Storytelling
• Cross-Functional Collaboration

• PR Program Management
• Campaign Measurement
• Strategic Planning
• Writing
• Storytelling

• Judgment
• Communication

• Consumer Brands
• Thought Leadership
• Influencer Initiatives
• Media Coverage
• Financial Wellness

• AI-Powered Tools