Lifecycle Marketing Manager

Ultra™ | Nicotine-Free Pouches for Focus & Energy
About Ultra

Ultra™ is already the #1 brand of nicotine-free pouches in the world and we’re only a year in. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat "better for you" than Zyn. We make functional performance products that are actively good for you.

The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $25B by 2028. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.

Backed by some of the best investors, founders and athletes in the world, including:

• Left Lane Capital (Blank Street, Olipop, Holy)
• Sugar Capital (Grüns, Feastables, Lucky Energy)
• Athletes & Creators
• Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more
• Founders & Operators
• Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more

Learn more:

As Lifecycle Marketing Manager at ULTRA
, you’ll be the builder behind how every Ultra customer experiences the brand after they buy. Reporting to the Head of Growth and working closely with the CMO
, your job is to design, build, and continuously improve the lifecycle experiences that turn first‑time buyers into loyal, high‑value customers.

This is a hands‑on, execution‑first role. You’ll live inside our ESP, build highly personalized onboarding journeys, develop and brief compelling comms, and manage the day‑to‑day complexity of a growing lifecycle program—then read the data to understand what’s working and iterate fast.

The strategy will be set in close partnership with Growth and the CMO; your craft is bringing it to life with precision and creativity, and using performance signals to make every cohort’s experience better than the last. You should care deeply about the customer’s perspective, sweat the details of great communication, and understand how your work connects to the metric that matters most here:
retention.

This role has a clear, direct pathway to strategic ownership. We’re looking for someone who can execute brilliantly today and grow into owning Ultra’s retention strategy within a year.

• Build and run the full lifecycle experience—onboarding, activation, habit formation, subscription nudges, winback, and reactivation.
• Design highly personalized onboarding journeys that meet customers where they are, set the right expectations, and drive correct, confident product usage.
• Treat email and SMS as core craft surfaces—but deploy whatever the moment calls for: in‑product nudges, packaging inserts, education, and new engagement touchpoints.
• Manage the complexity of a multi‑segment, multi‑flow lifecycle program with precision and care.

• Think from the customer’s perspective to generate compelling messaging that feels personal, useful, and on‑brand.
• Write and/or brief copy and creative for lifecycle comms, partnering with Creative to bring flows to life.
• Ensure every touchpoint reinforces the right usage, expectations, and perceived value.

• Build flows and experiences end‑to‑end inside the ESP—segmentation, triggers, logic, and personalization (both directly and with agency support)
• Run lightweight tests across onboarding, messaging, timing, and offers; read the results and refine.
• Document and systematize what works so wins are repeatable and scalable.

• Build and run subscription lifecycle programs that support opt‑in, save rate, and churn recovery.
• Develop winback and reactivation flows grounded in customer motivation—not blanket discounts.
• Help recover revenue and re‑engage high‑intent customers through thoughtful, well‑timed comms.

• Use cohort, funnel, and flow‑performance data to understand how your lifecycle work is reducing churn and supporting LTV.
• Monitor the health of…