Digital Advertising Specialist

• Plan, build, manage, and optimize paid campaigns across Google Ads, You Tube, Meta, Reddit, Twitter/X, display networks, and other platforms as applicable.
• Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals based on business objectives.
• Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend.
• Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies.
• Collaborate with the Marketing Director and creative team to develop accurate, compelling, and platform-appropriate advertising content.
• Maintain conversion tracking, pixels, tags, UTMs, and attribution standards in coordination with technical resources.
• Prepare performance reports and translate campaign data into clear findings, recommendations, and next steps.
• Coordinate with intake and CRM stakeholders to evaluate lead quality and connect advertising results with consultations and retained clients.
• Stay current on platform updates, advertising trends, and compliance requirements.

• 4+ years of experience in digital advertising, preferably in an agency setting.
• Bachelor's degree in marketing, advertising, business, communications, or a related field; equivalent experience will also be considered.
• Demonstrated experience managing Google Ads and Meta Ads; experience with You Tube, display, Reddit, Twitter/X, or DSPs is preferred.
• Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion optimization.
• Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards.
• Strong analytical, copywriting, organizational, and project-management skills.
• Google Ads, Meta, analytics, or other relevant platform certifications are appreciated.
• Experience in the legal industry or other professional services is a plus.
• Please be prepared to provide examples of previous advertising campaigns, including your role, platforms managed, and performance results.

Demonstrates expertise in managing and optimizing paid advertising campaigns across multiple platforms, including Google Ads and Meta, with a strong focus on conversion optimization and performance analysis. Proficient in utilizing analytics tools and maintaining compliance with advertising standards.

• Google Ads Management
• Meta Ads Management
• Conversion Optimization
• Google Analytics 4
• Campaign Performance Reporting

• Digital Advertising
• Paid Search
• Paid Social
• Bidding Strategies
• Budget Management
• Keyword Strategies
• Testing
• Lead Quality Evaluation
• Attribution Standards
• Project Management

• Analytical Skills
• Copywriting
• Organizational Skills

• Google Ads Certification
• Meta Certification

• Legal Industry
• Professional Services
• Advertising Trends
• Compliance Requirements

• Google Tag Manager
• Reporting Dashboards
• UTMs
• Platform Pixels