ABM Manager

• Own the ABM strategy and pipeline number for Atera's top target enterprise accounts in partnership with sales leadership
• Architect a multi-tiered ABM playbook covering 1:1, 1:few, and 1:many plays
• Build and run tailored campaigns across Linked In, email, direct mail, gifting, events, and paid media
• Oversee creation of bespoke content and messaging for target accounts, industries, and executive personas across multiple channels
• Map buying committees at enterprise accounts and develop stakeholder engagement plans
• Tier target accounts with sales, track engagement signals, and coordinate regular outreach
• Use AI for research, personalization at scale, and signal analysis
• Test audiences, messaging, and channels, and codify successful approaches into the playbook
• Set KPIs, build dashboards, and report pipeline influence, deal acceleration, and ROI to leadership
• Generate and accelerate sales pipeline for Atera's enterprise segment

• 5+ years of B2B growth marketing experience
• 3+ years dedicated to ABM in a B2B SaaS environment
• Proven track record building and scaling 1:1, 1:few, and 1:many ABM programs
• Experience driving net-new ARR and expansion revenue
• Experience generating pipeline for a sales organization and owning a pipeline number
• Track record partnering directly with enterprise sales teams as a strategic partner
• Strong AI fluency and a point of view on how AI is changing ABM
• Genuine curiosity about AI's transformation of enterprise software and ability to translate it into compelling marketing narratives
• Ability to turn datasets into executive-ready insights and decisions
• Strong storytelling and communication skills
• Ability to influence stakeholders and collaborate with senior leadership
• Results-oriented focus on revenue, deal velocity, and pipeline quality
• Builder mentality: scrappy, creative, and adaptable, with the ability to systematize what works

Demonstrates expertise in Account-Based Marketing (ABM) strategies, including the development of multi-tiered playbooks and tailored campaigns across various channels. Proven ability to leverage AI for research and personalization, while effectively collaborating with sales leadership to drive pipeline growth and revenue.

• Account-Based Marketing (ABM)
• B2B Growth Marketing
• AI Fluency
• Pipeline Generation
• Stakeholder Engagement

• ABM Strategy
• Campaign Management
• KPI Setting
• Data Analysis
• Content Creation

• Storytelling
• Communication
• Collaboration
• Influencing
• Curiosity

• B2B SaaS
• Enterprise Accounts
• Sales Pipeline
• Revenue Growth
• Executive Personas

• Linked In
• Email Marketing
• Direct Mail
• Paid Media
• Dashboard Reporting