Manager, Paid Social

• Drive overall digital strategy and associated tactics to meet client goals
• Establish leadership with clients and departmental teams across OMD and agency partners
• Manage, mentor, train, and develop junior team members
• Prioritize and manage quarterly priorities and ad-hoc requests
• Solve unattempted or complex problems
• Share learnings and best practices across the organization
• Improve team efficiency and effectiveness through new processes
• Develop proactive ideas to meet client goals and grow business
• Consult, educate, and negotiate with clients and agency partners
• Communicate paid media insights, reporting, trends, and initiatives
• Present recommendations and ideas to clients and internal teams
• Educate client teams on trends, best practices, and technologies
• Drive paid social campaign optimizations, forecasting, opportunity analysis, campaign management, monitoring, competitive research, budget pacing, billing, and integrated media understanding

• Bachelor’s degree in marketing, advertising or communications
• 3+ years of work experience managing online marketing/advertising accounts
• Proactive self-starter
• General knowledge of direct marketing principles and strategies
• Polished presentation, communication, and listening skills
• Strong organizational skills and ability to manage multiple projects simultaneously
• Confidence analyzing and acting on marketing data
• In-depth knowledge of paid social optimizations
• Knowledge of forecasting and opportunity/gap analysis
• Experience with campaign management tools, including bid rules/management
• Advanced social media knowledge
• Ability to monitor and evaluate new social trends and products
• Experience with research tools and competitive analysis
• Knowledge of budget pacing and billing
• Understanding of integrated media, client scope, and industry trends

Demonstrates expertise in driving digital strategy and optimizing paid social campaigns, with a strong focus on client communication, team leadership, and data analysis. Proficient in managing multiple projects and developing innovative solutions to meet client goals and enhance business growth.

• Digital Strategy Development
• Paid Social Campaign Optimization
• Client Communication
• Team Leadership and Mentoring
• Data Analysis and Reporting

• Campaign Management
• Forecasting
• Opportunity Analysis
• Budget Pacing
• Direct Marketing Principles
• Paid Media Insights
• Social Media Knowledge
• Competitive Analysis
• Research Tools
• Ad-Hoc Project Management

• Polished Presentation Skills
• Strong Organizational Skills
• Proactive Self-Starter
• Effective Communication
• Listening Skills

• Integrated Media
• Marketing Data Analysis
• Client Scope
• Industry Trends
• Best Practices

• Campaign Management Tools
• Bid Rules Management