Director, Group Marketing
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-16
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-16
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
- Lead marketing strategy and execution across Industrial Color, Smashbox Studios, and Globaledit
- Own the annual and quarterly marketing plan, calendar, budget, and priorities
- Build and strengthen inbound and demand generation across content, SEO, paid media, email, events, partnerships, webinars, and lifecycle marketing
- Partner with Sales, Revenue Operations, and business leaders to generate qualified leads, pipeline, and revenue
- Own and improve the marketing technology ecosystem, including lead generation, automation, attribution, reporting, and marketing-to-sales handoff
- Shape brand positioning, storytelling, and creative direction across the portfolio
- Lead PR, thought leadership, executive visibility, social, content, industry events, and partnerships
- Identify cross-marketing opportunities across the portfolio
- Monitor developments in AI, creative production, search, and marketing technology
- Lead and develop a small marketing team and manage agencies, freelancers, and external partners
- 10+ years of progressive marketing experience, including experience leading a marketing function or team
- Strong experience in demand generation and inbound marketing with accountability for pipeline or revenue outcomes
- Experience marketing across more than one business model, ideally including B2B SaaS and a creative, agency, production, studio, or service-based business
- Strong understanding of the creative industry and its audiences
- Excellent storytelling, writing, editing, and brand instincts
- Resourceful, action-oriented approach to building internal and external capabilities
- Experience partnering with senior leadership, Sales, Revenue Operations, and business leaders
- Working knowledge of Salesforce CRM and marketing automation, Google Analytics, Google Search Console, Linked In Campaign Manager, and Figma
- Experience with Zoom Info, email sequencing and automation platforms, CMS/Word Press, paid social platforms, and event or webinar technology
- Familiarity with Adobe Creative Suite, including Photoshop, Illustrator, or Premiere, is a plus
- Comfort experimenting with AI-enabled marketing and creative tools; familiarity with Midjourney, Weavy, Flora, Cosmos, or similar tools is a plus
- Comfort using marketing analytics to guide investment decisions
Demonstrates extensive experience in leading marketing strategy and execution, with a strong focus on demand generation, inbound marketing, and brand storytelling. Proficient in managing marketing technology ecosystems and collaborating with cross-functional teams to drive revenue outcomes.
Hard Skills- Marketing Strategy
- Lead Generation
- Pipeline Management
- Content Marketing
- SEO
- Paid Media
- Email Marketing
- Event Marketing
- Marketing Analytics
- Brand Positioning
- Storytelling
- Leadership
- Resourcefulness
- Collaboration
- Action-Oriented
- B2B SaaS
- Creative Industry
- Agency
- Production
- Service-Based Business
- Salesforce CRM
- Google Analytics
- Google Search Console
- Linked In Campaign Manager
- Figma
- Zoom Info
- CMS/Word Press
- Adobe Creative Suite
- AI-Enabled Marketing Tools
- Event Technology
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×