Media Relations Specialist

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

As Natural Cycles' Media Relations Specialist, you'll help shape how Natural Cycles is represented in the media across North America. Working closely with the Director of Communications, North America, you'll build relationships with journalists, secure meaningful earned media coverage, support executive visibility initiatives, and help bring communications campaigns to life. You'll play an important role in increasing awareness, building trust, and strengthening Natural Cycles' reputation through compelling storytelling and proactive media relations.

Please note that we are hiring for this role in the New York City metropolitan area.

Working closely with the Director of Communications, North America, you will execute earned media initiatives that support the broader North American communications strategy and help drive consistent, high-impact visibility for Natural Cycles.

• Build and maintain relationships with journalists across consumer, health, business, lifestyle, technology, parenting, and women's media throughout the US and Canada.
• Develop compelling story angles and media pitches that translate research, product launches, communications campaigns, partnerships, and cultural moments into earned media opportunities.
• Secure earned media opportunities across print, digital, broadcast, podcasts, newsletters, and emerging media.
• Draft press releases, media alerts, executive briefing documents, FAQs, and other media materials.
• Manage inbound media requests from initial outreach through interview coordination and follow-up.

• Execute the annual earned media calendar, supporting quarterly and monthly communications priorities in partnership with the Director of Communications.
• Monitor the news cycle and identify timely opportunities for proactive outreach and rapid-response communications.
• Maintain and grow relationships with journalists while managing media lists, editorial calendars, and media monitoring tools to support proactive outreach and reporting.
• Maintain a database of industry awards, speaking opportunities, conferences, and media opportunities to support year-round planning.

• Research and coordinate speaking engagements, conference opportunities, podcast interviews, executive awards, and other thought leadership opportunities.
• Prepare award submissions and coordinate executive media opportunities, including interview logistics and briefing materials.

• Partner closely with Brand, Medical Marketing, Research, Product, Social, and other cross-functional teams to execute integrated communications campaigns.
• Coordinate earned media activities surrounding campaigns, product launches, research publications, company announcements, and other strategic initiatives.
• Maximize the impact of communications campaigns through proactive media outreach and strategic storytelling.

• Track media coverage, sentiment, share of voice, and other key performance metrics.
• Prepare monthly reporting and recommendations to optimize earned media performance.

• 4-6 years of experience in media relations or public relations.
• Proven track record securing national earned media across consumer, lifestyle, health, business, and technology media.
• Demonstrated ability to build and maintain strong relationships with journalists and media contacts.
• Exceptional writing, editing, and storytelling skills with the ability to develop compelling media pitches and press materials.
• Experience supporting executive thought leadership, including media interviews, speaking opportunities, and award submissions.
• Strong organizational and project…