Global Demand Generation Manager

• Plan and run multi-channel demand generation campaigns across paid digital, content syndication, webinars, and outbound email programs
• Track spend efficiency, conversion rates, and pipeline contribution; iterate based on campaign data
• Manage paid media budgets, bids, audiences, and creative to meet CAC and pipeline targets
• Build and execute ABM programs targeting F500 and mid-market enterprise accounts
• Develop account lists, targeting logic, and personalized messaging for named-account campaigns
• Measure ABM impact on account engagement, pipeline creation, and deal velocity
• Design and manage lead nurture flows from first touch to SQL
• Define handoff criteria and SLAs with the BDR team
• Improve lead scoring and segmentation to increase funnel conversion
• Report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution
• Surface campaign-data insights to guide investment decisions and share learnings with the marketing team
• Collaborate with Demand Generation leadership, the VP of GTM, Sales, Rev Ops, and BDR teams

• Solid B2B marketing experience, with meaningful experience in demand generation or growth marketing
• Hands-on experience running paid digital campaigns using Linked In Ads, Google Ads, and programmatic advertising
• Experience managing budgets, testing creative, and optimizing campaigns for pipeline
• Experience executing ABM programs targeting enterprise accounts
• Proficiency with a marketing automation platform such as Hub Spot, Marketo, or equivalent
• Ability to use spreadsheets and attribute pipeline to campaigns
• Experience working closely with Sales and BDR teams on lead definitions, SLAs, and qualification criteria
• Background in cybersecurity or an adjacent technical category such as developer tools, cloud security, Dev Ops, or IAM
• Experience with intent data platforms such as 6sense, Demandbase, or Bombora would strengthen the application but is not required
• Familiarity with App Sec or IAM tooling would strengthen the application but is not required
• Hands-on experience with GTM tooling such as Clay, Apollo, Zoom Info, or similar would strengthen the application but is not required
• Experience running content syndication programs and evaluating vendor performance would strengthen the application but is not required
• Prior experience at a company scaling to $50M–$100M ARR in the enterprise market would strengthen the application but is not required

Demonstrates expertise in planning and executing multi-channel demand generation campaigns, with a strong focus on ABM strategies and pipeline optimization. Proficient in managing budgets and analyzing campaign performance to drive data-informed marketing decisions.

• B2B Marketing Experience
• Demand Generation
• ABM Program Execution
• Paid Digital Campaign Management
• Marketing Automation Proficiency

• Demand Generation
• ABM Program Execution
• Paid Digital Campaign Management
• Campaign Performance Analysis
• Lead Scoring
• Pipeline Attribution
• Budget Management
• Conversion Rate Optimization
• Content Syndication
• Data Analysis

• Collaboration
• Communication
• Strategic Thinking
• Problem Solving

• Cybersecurity
• Cloud Security
• Dev Ops
• IAM
• Enterprise Accounts
• F500
• Lead Nurture
• SQL
• SLA
• Vendor Performance

• Linked In Ads
• Google Ads
• Hub Spot
• Marketo
• 6sense
• Demandbase
• Bombora
• Clay
• Apollo
• Zoom Info