Product Marketing Manager – VC-Backed Startups
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-17
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research, Marketing Communications
Job Description & How to Apply Below
- Define product positioning, messaging, and competitive differentiation
- Develop and execute go-to-market strategies for product launches
- Partner with sales to create enablement materials, playbooks, and competitive battle cards
- Conduct market research, customer insights, and competitive analysis
- Drive content strategy, including case studies, whitepapers, and thought leadership
- Own pricing, packaging, and value proposition development
- Collaborate with product, sales, demand generation, and growth marketing teams
- Track and measure product adoption, pipeline impact, and customer engagement metrics
- 3+ years of experience in product marketing, preferably at a B2B SaaS company
- Experience leading go-to-market strategies and product launches
- Strong ability to craft compelling messaging and positioning
- Experience working with sales teams to develop enablement materials
- Familiarity with market research, competitive analysis, and voice of the customer programs
- Data-driven mindset with experience tracking adoption, churn, and campaign performance
- Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus
Demonstrates expertise in product marketing with a focus on go-to-market strategies, competitive differentiation, and customer engagement metrics. Proven ability to collaborate across teams and develop compelling messaging and enablement materials.
Highest-signal resume keywords- Product Marketing Experience
- Go-To-Market Strategy Development
- Market Research and Competitive Analysis
- Data-Driven Mindset
- SaaS Industry Familiarity
- Product Positioning
- Messaging Development
- Competitive Differentiation
- Content Strategy
- Pricing and Packaging
- Customer Engagement Metrics
- Enablement Materials Creation
- Campaign Performance Tracking
- Voice of the Customer Programs
- Product Launch Experience
- Collaboration
- Communication
- Strategic Thinking
- Creativity
- Analytical Skills
- B2B SaaS
- AI
- Fintech
- Cybersecurity
- Developer Tools
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