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B2B Demand Gen Manager — Paid Media & ABM
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-17
Listing for:
Francisco Partners
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Digital Marketing
Job Description & How to Apply Below
Betterment is seeking an experienced B2B Marketing Manager to drive demand generation for our 401(k) sales organization. This role focuses on paid media, ABM, audience targeting, and performance optimization across channels.
Based in NYC with hybrid in-office requirements, you will collaborate across marketing, sales, Rev Ops, and product to deliver measurable business impact and a growing qualified pipeline.
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