Senior Channel Marketing Manager, Private Equity

Senior Channel Marketing Manager, Private Equity

Rippling New York, New York, United States

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms. As Rippling continues to scale, we are seeing strong inbound demand from PE firms seeking a standardized, scalable platform for their portfolio companies and we need a marketer to build the engine behind this motion.

The value proposition of Rippling to this audience is clear: streamline portfolio company operations across payroll, benefits, IT, and spend via automation, governance, and speed, the way thousands of global companies already have. Your job is to translate that value proposition into a marketing machine that drives awareness, generates pipeline, equips the partnerships team, and turns PE firms into long-term advocates.

This is a greenfield opportunity. There is no existing playbook — you'll write it. As the Sr. Channel Marketing Manager aligned to our PE firm channel, you'll work hand-in-hand with the PE Partnerships Manager, GTM leadership, and cross-functional partners to shape Rippling's long-term Private Equity channel strategy from the marketing side. If you thrive in ambiguity, move fast, and want to build something from scratch at a company operating at scale, this is the role.

You’ll be responsible for building the early systems, strategies, and programs that define how Rippling markets to and through Private Equity firms. You’ll own the full marketing stack for this channel:
Product Marketing, Demand Generation, Content, ABM, and Field, operating as a one-person marketing team with autonomy and strategic ownership.

• Own the Private Equity channel marketing strategy. Define the vision, build the roadmap, and set the operating plan. Serve as the primary marketing voice for PE in cross-functional forums, translating channel needs into budget priorities, program plans, and go-to-market motions. Partner closely with the PE Partnerships Manager and GTM team to align marketing efforts with firm-level engagement strategies and executive-level relationship building.
• Lead Product Marketing for the PE channel. Define and develop Rippling's positioning and messaging for PE audience including operating partners, and portfolio company leadership. Build the full enablement suite: pitch decks, briefs, portfolio company value‑prop materials, objection‑handling guides, and co‑marketing materials. Synthesize win/loss data, partner feedback, and competitive intelligence into sharper narratives. Own the brand story for this segment, articulate why Rippling is the operational platform PE firms should standardize across their portfolios.
• Build Content & Thought Leadership from scratch. Develop a content strategy tailored to the PE journey. Create thought leadership that resonates with sophisticated financial buyers: ROI frameworks, PE and portfolio company case studies, and operational efficiency narratives. Build co‑marketing activations with marquee PE firms and develop partner spotlights that demonstrate real portfolio impact.
• Design and execute Demand Generation. Build integrated campaigns targeting PE firms with audience segmentation, account‑based marketing, channel…