Senior Planner

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters.

Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $328

Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, Signal Fire, Menlo Ventures, Goldman Sachs Alternatives, and others.
We’re looking for a Senior Planner to join the Brand Planning team and lead marketing strategy and execution for an emerging side of our growing business:
Enterprise, Payor, and Partnerships. In this role, you’ll lead development of a marketing strategy for B2B audiences in close partnership with cross-functional leaders, including positioning and messaging, audience insights, channel planning, roadmaps and creative executions.
You’ll be the owner of insights and marketing initiatives related to these audiences, and act as the connective tissue between relevant product, creative, research, data, and other teams to ensure consistency and alignment to the overall company and brand strategy.
The ideal candidate is an experienced brand strategist or integrated marketer with a sharp POV, excellent ability to build trust across an organization, and translate ambiguity into actionable and clear plans. Agency and client side experience is a plus, deep B2B knowledge and experience is essential.

• Architecting the B2B marketing approach, including understanding landscape, audiences, and most effective marketing channels and methods
• Develop B2B-specific positioning and messaging architectures, elevating unique insights into the enterprise, payor, and partnership industries
• Build and own integrated campaign roadmaps, defining objectives and executional plans to bring campaigns to life effectively
• Serve as the liaison and connective tissue between the B2B business owners and the brand & marketing team, ensuring effective partner support plus brand alignment
• Partner cross-functionally with creative, product, product marketing, lifecycle, research, data, and other relevant stakeholders to drive alignment and clarity
• Develop insights and write creative briefs that translate complex business needs into inspiring direction for creative teams
• Facilitate campaign kickoffs, strategic working sessions, and creative reviews, ensuring all stakeholders are anchored to B2B strategy and campaign objectives
• Ensure all creative output ladders up to the broader brand strategy while addressing the distinct needs and expectations of B2B audiences
• Implement scalable planning and communication rhythms that keep cross-functional partners aligned and work moving efficiently
• Evaluate campaign performance in partnership with analytics, using data to continuously refine messaging strategy and improve business impact

• 8+ years of experience in brand strategy, brand planning, or integrated marketing—with meaningful B2B experience, ideally spanning both agency and in-house environments
• Strong familiarity with B2B marketing dynamics, including longer sales cycles, hard to reach audiences, and specific seasonality dynamics
• A proven track record of developing positioning and messaging for B2B audiences, multisided marketplace and/or health care experience a plus
• Demonstrated expertise in writing creative briefs, developing messaging frameworks, and translating complex business needs into clear strategic narratives
• Experience working cross-functionally in fast-moving organizations, with the instincts to build trust and drive alignment without direct authority
• A strategic yet hands-on approach—equally comfortable developing the vision and rolling…