Senior Manager, Growth Marketing & Creator Partnerships
Listed on 2026-08-17
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Strategy, Ecommerce
About Loveshackfancy
Love Shack Fancy , founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, children swear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 25 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped Love Shack Fancy into more than a fashion label—it’s a shared lifestyle movement.
Coveted collaborations include Victoria’s Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, Love Shack Fancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration.
Love Shack Fancy , founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, children swear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 25 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped Love Shack Fancy into more than a fashion label—it’s a shared lifestyle movement.
Coveted collaborations include Victoria’s Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, Love Shack Fancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration.
The Role
Love Shack Fancy is looking for a strategic, entrepreneurial growth marketer to lead one of our most exciting growth initiatives. Reporting to the Head of Digital Marketing & Ecommerce, you'll own the strategy behind our creator ecosystem, affiliate partnerships, and growth marketing initiatives—helping define how the next generation of customers discover, engage with, and shop the brand.
This role blends analytical rigor with creative storytelling, bringing together performance marketing, creators, affiliate, and social commerce into one integrated growth engine. You'll partner closely with our paid media agency while working cross-functionally with Brand Marketing, Creative, PR, Ecommerce, Analytics, and Merchandising to accelerate customer acquisition and drive measurable business impact.
What You'll BuildA Best-in-Class Growth Marketing Engine- Own Love Shack Fancy 's customer acquisition strategy in partnership with our paid media agency across Meta, Google, Tik Tok, Pinterest, You Tube, and emerging channels.
- Lead testing and optimization across audiences, creative, landing pages, media investment, and AI-powered marketing solutions.
- Analyze performance to improve customer acquisition, ROAS, marketing efficiency, and long-term customer value.
- Identify and launch new growth opportunities, platforms, and acquisition strategies that drive incremental business results.
- Build and execute Love Shack Fancy 's full-funnel creator strategy across awareness, consideration, conversion, and retention.
- Own and grow our creator commerce ecosystem—including Shop My, LTK, and emerging platforms—to expand reach, acquire new customers, and drive measurable revenue growth.
- Recruit and develop a diverse network of creators while cultivating long-term brand partnerships.
- Lead creator campaigns from strategy through execution, including gifting, negotiations, contracts, licensing, performance reporting, and budget management.
- Evaluate and manage creator, affiliate, and influencer agency partners as the program evolves.
- Lead the evaluation and growth of emerging commerce opportunities, including Tik Tok Shop, You Tube Shopping, creator storefronts, and new platform capabilities.
- Scale creator content into a high-performing acquisition channel through paid amplification, Partnership Ads, Spark Ads, and creator licensing.
- Stay ahead of consumer trends, AI innovation, and platform evolution to continuously identify new ways to drive…
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