Director Legal, Marketing and Digital IP Attorney

Position Title:

Director Legal, Marketing and Digital IP Attorney

Location:

New York City (hybrid, 3 days in the office)

Reports to:

Head of IP

Direct Reports: NA

Scope / Brands:
Global (with US-focus)

The Director, Marketing and Digital IP Attorney will lead the IP function's fourth pillar, Marketing & Digital, sitting alongside Patents, Trademarks, and Brand Protection within the global IP team. This role is the primary legal partner for all marketing, digital and social media IP matters, with a focus on contractual IP licensing, managing the company’s response to third-party claims related to image, music, and sound infringement across digital channels, and social media and domain account management.

The Director will combine hands-on legal expertise with proactive risk management, building the guidelines, processes, and training programs needed to minimize exposure for the business. While the role is global in scope, the primary focus will be on the US.

Success in this role will be measured by reduction in inbound IP claims, response time to third-party demands, training completion rates across marketing and digital teams, and the effectiveness of prevention frameworks in reducing repeat exposure.

• Act as the lead IP partner for marketing, digital, and social media teams on all marketing and digital content and IP matters globally
• Develop and implement a digital IP strategy aligned with the broader global IP framework
• Advise on IP risks across digital campaigns, social media activations, influencer content, and online marketing initiatives
• Establish cross-functional workflows with marketing and social media stakeholders to identify and mitigate third-party IP risks before content publication or campaign launch
• Provide ad hoc advice on US trademark clearance and prosecution matters as needed, in support of the Trademarks & Brand Protection team
• Partner with the Head of IP on high-risk or strategic marketing or digital IP issues

• Lead the review, negotiation, and management of contractual IP licenses for digital and social media content, including music, images, video, and user-generated content
• Develop standardized licensing frameworks and approval processes for digital content usage across brands and markets
• Advise on rights clearance for campaigns, social media posts, influencer partnerships, and digital activations
• Track license terms, renewal dates, and territorial or platform-specific restrictions to prevent unauthorized use
• Support social media account clean-up initiatives, including account mergers, consolidation of duplicate or legacy accounts, and re-appropriation of handles or pages across platforms
• Coordinate with marketing, digital, and platform partners on account ownership transfers, naming alignment, and resolution of unauthorized or dormant accounts
• Lead domain name portfolio clean-up, including review and consolidation of domain name ownership, transfers, and retirement of unused or legacy domains
• Coordinate with the Brand Protection team to ensure clear delineation of responsibilities (domain name watching and takedowns remain with Brand Protection; this role manages portfolio ownership and hygiene)

• Serve as the primary point of contact for incoming cease and desist letters alleging image, music, or sound infringement allegations in the Company’s digital and social media content
• Assess the validity and risk level of inbound claims and develop response strategies in coordination with external counsel
• Arrange for prompt takedown or removal of third-party assets across digital platforms and social media channels when warranted
• Manage negotiations with rights holders and their counsel to resolve claims efficiently, including settlement discussions where appropriate
• Coordinate closely with the Brand Protection team to ensure clear delineation of responsibilities: proactive enforcement and copyright takedowns remain with Brand Protection, while this role handles inbound third-party claims
• Maintain a tracker of all…