Director of Ecommerce

Job Title: Director of E-Commerce
Location-Type: Hybrid NYC
Start Date: ASAP
Duration: Permanent
Compensation Range: $100-120K commission
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

We're hiring a Director of Ecommerce with a growing entertainment and events company with an established, highly engaged consumer audience.

This is a true builder role for someone who wants to own an ecommerce business from the ground up. You'll take ownership of the P&L from day one, develop the ecommerce infrastructure and strategy, and build a scalable DTC operation around an existing audience and portfolio of consumer brands.

• Ecommerce Store:
  Lead the Shopify rebuild, site optimization, ongoing CRO, and product page strategy.
• Product Strategy:
  Own the product/drop calendar, SKU planning, print-on-demand strategy, and inventory approach.
• Analytics & Reporting:
  Manage GA4, Shopify reporting, attribution, ecommerce P&L tracking, and weekly performance reporting.
• Email & SMS:
  Build and optimize Klaviyo flows, segmentation, campaign calendars, and list-growth strategies.
• Paid Media Strategy:
  Develop creative briefs, testing frameworks, and channel strategy while partnering with an existing paid media team on execution.
• Vendor Management:
  Manage print-on-demand partners, fulfillment vendors, designers, and other external partners.
• P&L Ownership:
  Own contribution margin performance and develop a clear path toward profitability.
• Cross-Functional Strategy:
  Partner closely with leadership, design, paid media, and production teams to develop product launches, audience-driven drops, and experiential activations.

• 5-10 years of DTC ecommerce experience, ideally within apparel, accessories, merchandise, lifestyle, entertainment, or other consumer-facing brands.
• Deep Shopify fluency, including backend functionality, themes, apps, and site optimization; basic Liquid knowledge is a plus.
• Strong analytical capabilities across GA4, Shopify Analytics, ecommerce reporting, and spreadsheet-based unit economics/P&L modeling.
• Experience owning or significantly influencing ecommerce revenue, contribution margin, and profitability.
• Strong creative judgment with the ability to brief and direct designers, assess creative performance, and develop compelling merchandising strategies.
• Strategic knowledge of paid media, including creative briefing, testing frameworks, channel strategy, and performance analysis. This is not a hands-on media buying role.
• Experience with Klaviyo, email/SMS lifecycle marketing, segmentation, and retention strategy.
• Comfortable operating autonomously and building processes, strategies, and infrastructure where little currently exists.
• Entrepreneurial mindset with the ability to move between high-level strategy and hands-on execution.

• Experience working with brands connected to music, entertainment, nightlife, live events, subcultures, fandoms, or community-driven audiences.