Industry Marketing Manager, Healthcare & Auto GTM
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-17
Listing for:
Socket.dev
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Marketing Management
Job Description & How to Apply Below
Lyft is seeking an Industry Marketing Manager to build an audience-first GTM for Healthcare and Automotive, spanning mid-market and enterprise segments. You will own the vertical narrative, content, demand generation strategy, and enablement that drives marketing-attributable revenue.
Responsibilities include leading cross-functional alignment with Sales and Product, partnering on ABM for priority accounts, and scaling the model across new verticals with a repeatable ROI playbook.
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