Senior Associate,Planning Job New York New York USA,Marketing / Advertising / PR

Location: New York

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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About WPP Media

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Open Mind

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary & Impact

As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.

Skills and Experience

Partner with the Manager in the development of communication plan options and recommendations.
Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
Deliver POVs/position papers on key client issues and/or client opportunities.
Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
Prepare media authorizations per approved plans/project requests.
Train and developing Associate(s), as well as reviewing their work for accuracy.
Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
Provide timely and accurate delivery of all work.

Skills and Experience

Bachelor's Degree in Marketing/Media/Communications; OR equivalent professional work experience.
At least 1+ year of related media planning/communications planning experience.
Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
Proficiency with systems/tools.
Strong quantitative skills, including analytical abilities and math proficiency.
Ability to work within a team, handle multiple assignments and meet tight deadlines.
Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
Digitally savvy, with specific proficiency at MS Suite:
Excel, Word, PowerPoint.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We also

Lead Optimistically,firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edgeof marketing and advertising.

WeCreate an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of…