Supervisor, Paid Search

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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This role is within Essence Mediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world's best brands through data-driven media and creative strategies.

As a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
• Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
• Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (Ads, Microsoft, SA360, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 4+ Years experience in Paid Search Marketing. Additional Analytics experience is a plus.
• Experience with Google Ads, Google Ad Editor, Microsoft Ads, Microsoft Ads Editor, and SA360.
• Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
• Bid Management tool familiarity (Double Click Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (Double Click, Floodlight, Sizmek, etc.).
• Experience meeting with and delighting clients is essential.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We also

Lead Optimistically,firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edgeof marketing and advertising. WeCreate an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

• competitive medical
• group retirement plans
• vision, and dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers…