Associate Director, Precision & Performance

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

PMX is seeking an Associate Director, Precision Retail Media Enablement to help shape, scale, and operationalize retail media expertise within the Precision practice across Publicis Media. This role will sit at the intersection of retail media strategy, programmatic expertise, agency enablement, and product adoption. The Associate Director will help agency teams understand the programmatic retail media landscape, translate platform capabilities into actionable guidance, and create practical tools that improve activation quality and consistency across the Groupe.

The ideal candidate brings a strong background in programmatic retail media and performance marketing. This person should understand how retail media fits within broader omnichannel planning, audience strategy, measurement, and programmatic activation workflows, and should be comfortable turning complex marketplace developments into clear direction for agency teams.

The Associate Director will collaborate closely with PMX Partnerships and other internal stakeholders, but will focus primarily on agency-facing enablement, content development, strategic guidance, adoption support, and cross-functional execution.

• Support the development and execution of PMX retail media strategy across Publicis Media agencies.
• Help agency teams identify where retail media can support client objectives, including commerce outcomes, audience strategy, measurement, and omnichannel media planning.
• Develop clear playbooks, POVs, training materials, activation guidance, and best-practice documentation that improve agency understanding and adoption of programmatic retail media capabilities.
• Translate retailer, platform, and market developments into practical guidance for agency investment, strategy, commerce, and activation teams.
• Serve as an internal subject matter expert on retail media, with a focus on helping teams move from fragmented information gathering to actionable recommendations and scalable output.

• Help connect retail media strategy to broader programmatic workflows, including audience strategy, DSP activation, supply access, reporting, and measurement.
• Support the development of guidance for activating retail media audiences and inventory through DSPs and programmatic channels where appropriate.
• Partner with internal teams to identify opportunities to standardize workflows across retail media networks, DSPs, agency buying teams, and reporting stakeholders.
• Maintain a working understanding of key DSP capabilities, programmatic buying models, audience activation options, measurement approaches, and platform limitations relevant to retail media.

• Create content and frameworks that help agency teams understand how to use PMX retail media solutions and where they fit within client planning and buying processes.
• Help identify workflow gaps, education needs, measurement challenges, and adoption barriers across agencies, then translate those findings into practical solutions.
• Support cross-functional execution with PMX Product, Precision, Investment, Commerce, Analytics, and agency stakeholders.
• Collaborate with the PMX Partnerships team to ensure retailer, platform, and integration updates are accurately translated into agency guidance, enablement materials, and adoption plans.

• Monitor retail media, commerce media, programmatic, and measurement trends to identify implications for Publicis agencies and clients.
• Develop internal and external-facing POVs, marketplace updates, and strategic narratives that help Publicis teams position programmatic retail media more effectively.
• Evaluate emerging capabilities, platform shifts, and industry developments through the lens of practical agency application and client value.
• Support PMX leadership with materials for agency roadshows, executive presentations, training sessions, and strategic planning discussions.

• Work directly with agency stakeholders to understand client needs, identify barriers to adoption, and improve programmatic retail media education and utilization.
• Participate in agency-facing discussions, internal business reviews, and client strategy sessions as needed.
• Build trusted relationships across PMX, agency investment teams, Commerce, Precision, Analytics, and Product teams.
• Help ensure programmatic retail media recommendations are practical, commercially relevant, and grounded in how…