Associate Director, Product Marketing

Associate Director, Product Marketing

IQM is redefining how modern advertisers navigate complex, highly regulated media environments. Our AI‑driven media buying platform is built to deliver smarter decision making, greater transparency, and real performance at scale where precision matters most! We’re building a team of curious and driven problem solvers who want to make an impact and help define what’s next in advertising.

Build it. Shape it. Scale it.

IQM is seeking an experienced, hands-on Associate Director, Product Marketing to own IQM s go-to-market and product marketing engine across our high-stakes, regulated verticals. You ll build the repeatable launch systems and clear product narratives that turn complex adtech into real market performance. In this role, you ll be paired with vertical product managers and work closely with sales and marketing to define positioning, develop enablement and competitive intelligence, and run disciplined alpha/beta/GA launches.

This is a role for someone who loves building systems, writes with clarity, and is fluent in modern AI tooling — and is energized by the opportunity to help define a new category in regulated adtech. Experience or interest in political and/or healthcare advertising is a plus. This is a founding role — the first dedicated technical and GTM-systems PMM on the team.

• GTM Systems & Launch Ops: Own a repeatable launch framework — define alpha/beta/GA gates, launch checklists, QA/readiness mandates, and standardized launch packages so GTM is ready the moment the product is.
• Positioning & Messaging: Translate complex ad-tech capabilities into clear, human-first narratives and value props by persona and vertical, responding quickly to bespoke, in-the-moment opportunities while keeping product voice and positioning consistent.
• Enablement & Competitive Intelligence: Build and maintain the competitive toolkit — battle cards, comparisons, objection handling, and demo/pitch materials — and train the field to use it with confidence.
• AI-Powered GTM Engine: Design, build, audit, and modernize AI/LLM skills and workflows that scale PMM output and keep assets current.
• Cross-Functional Orchestration: Partner across Product, Sales, Customer Success, Marketing, and Events to keep roadmap, messaging, and market needs aligned — owning each workstream end to end.

• 6–8 years of experience in product marketing / GTM in adtech, with hands-on experience shipping high-stakes products to market.
• Strong understanding of the programmatic ecosystem — DSPs, CTV, audience targeting, and partnership / supply ecosystems.
• Proven ability to translate technical product depth into clear, simple, human-first messaging.
• Track record building repeatable GTM / launch systems (alpha/beta/GA, QA, launch packages) — process discipline and follow-through to completion.
• Ability to project manage from start to launch with attention to detail.
• Highly collaborative, self-directed IC who owns and finishes work streams; comfortable in a fast-moving startup environment.

• Background at a specialized / independent DSP.
• Hands-on experience with AI/LLM tooling to build and maintain GTM skills / workflows.
• proficiency.
• Exposure to regulated verticals (political and/or healthcare).

The annual base salary range for this full-time role reflects base salary only. In addition to base pay, IQM offers a highly competitive total compensation package designed to reward impact and growth, which may include performance-based incentives and equity participation. The listed salary range represents what IQM reasonably expects to pay at the time of posting and applies only to candidates hired to perform work in one of the listed locations.

Compensation for part-time roles will be prorated based on the agreed-upon number of hours worked.

Base Compensation: $150,000 - $180,000

At IQM, we believe that happy, healthy employees are the key to our success! That’s why we’ve built a benefits package that’s got you covered from head to toe, and your bank account too!

• 100% Employer-Paid Healthcare: IQM covers 100% of employee healthcare premiums, so you can…