Director,Programmatic Job New York New York USA,Marketing / Advertising / PR

Location: New York

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

Agency

OMD

Job Function

Media

Job Subfunction

Performance Media

Job Description

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What

You Can Expect Our Success Is Underwritten By Our Core Principles

Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.
All of which is underpinned by a commitment to total transparency.

Qualifications

8+ experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic
Deep Technical expertise on all things data and digital.
Provides omni-channel perspective and know-how. While a core deep digital expertise is critical, be able to apply across channels to off/online mediums
Comes from a place of core/native Digital and data centricity.
Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketing etc.)
Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a ‘go-to’ resource on all things media
Highly responsive to crucial demands/requests
Confident in building strong relationship with key clients as the thought leader in the programmatic space

Responsibilities

Lead Programmatic strategy for agency partners, developing recommendations, learning agendas, and strategic testing across the programmatic ecosystem.
Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation.
Drive Programmatic thought leadership within the holistic process in partnership with agency activation team.
Focus on programmatic innovation and be a champion for the program. Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation.
Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals.
Review of new solutions and partners as applicable.
Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Modelfor the Programmatic channel.
Supports programmatic adoption across the agency.
Updates SME on new developments across advertiser operating models.
Help toidentifyand lead/pilot innovative opportunities (e.g.advanced TV, cross-channel planning, etc.).
Co-Lead quarterly partner Programmatic performance reviews & education sessions
Responsible for growing the programmatic knowledge and skill set across OMD.
Works infacilitatingtraining and knowledgeshareacross IM & agency with SMEcounterpart.

#OMD…

Director, Programmatic