Principal Product Manager- Growth and Monetization

Weight Watchers is a global digital health company.

Weight Watchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does Weight Watchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access
, creating specialized behavioral programs for members on weight‑loss medications, and integrating medical care with our proven habit‑change framework. By combining these clinical breakthroughs with our digital‑first community, we are uniquely positioned to lead the future of weight health care.

The Product Management team at Weight Watchers is rebuilding the digital product portfolio of a trusted 60‑year‑old brand, applying the latest in nutrition science, behavioral science, AI, and clinical care. Our mission is to improve the health and longevity of our members by building the best holistic weight health platform in the market. We operate at significant scale and continue to invest in the velocity of our product execution.

You’ll lead the vision, strategy, and execution for member acquisition across our consumer subscription portfolio. This is the highest‑leverage growth role at Weight Watchers — pairing deep funnel ownership with the cross‑functional complexity of operating across Marketing, Clinical, Engineering, and external partners. You’ll operate as one of two Principal Growth Product Managers, splitting ownership of the Growth portfolio at the Principal level.

You will:

• Own Acquisition End‑to‑End:
  Drive the strategy and execution for converting top‑of‑funnel intent into members. You own the funnel from landing page through quiz, plans, payment, and post‑purchase activation across our subscription tiers.
• Lead High‑Stakes Product Launches:
  Serve as the product lead on major launches that drive net‑new acquisition — new program offerings, market expansions, partnership‑driven products, and platform shifts. Own the integrated experience from pre‑qualification to onboarding.
• Drive Partnership Integrations:
  Lead the product workstream for strategic partnerships across pharma, retail, payer, and ecosystem players. Own member identification, data flows, reporting infrastructure, and the in‑product experience. Coordinate across Engineering, Legal, Clinical, and Marketing to deliver on contractual commitments.
• Drive Acquisition‑Channel Programs:
  Partner with Marketing on channel‑specific acquisition programs, promotional offers, and tiered pricing strategies. Define the product implications of marketing tests and own the technical execution.
• Lead Cross‑Functional Launches:
  Work alongside Clinical, Engineering, Marketing, Finance, and Legal to ship complex multi‑stakeholder initiatives on tight timelines.
• Architect & Optimize the Acquisition Funnel:
  Continuously optimize the acquisition flow to maximize CVR while protecting channel‑mix integrity. Identify upstream bottlenecks (landing‑page message‑match, quiz drop‑off) and downstream leakage (payment completion, eligibility friction) and own the prioritized backlog of fixes.
• Drive Promotional Strategy & Pricing:
  Partner with Marketing and Finance to define and execute promotional offers, plan‑tier pricing tests, and cross‑tier strategies — along with the technical infrastructure that makes them measurable, configurable, and reversible.
• Own the Strategic
  
  Roadmap:
  
  Set a 6‑12 month roadmap for acquisition that balances near‑term funnel optimization with the strategic bets that protect our position in consumer health and weight management.
• Influence & Align Senior Stakeholders:
  Communicate acquisition insights, experiment results, and partnership progress directly to the executive team and board. Translate complex product, clinical, and marketing trade‑offs into clear strategic recommendations.
• Decide with Data:
  Define success metrics (CVR, CAC, channel‑level LTV, partnership‑attributed signups), run high‑velocity A/B tests, and continuously…