Director, Global Brand & Experiential Marketing

Director, Global Brand & Experiential Marketing

New York City

About Teads

Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally.

The company is headquartered in New York, New York with a global team of around 1,700 people in 30+ countries.

Teads has an opportunity for a Director of Global Brand & Experiential Marketing who is passionate about marketing, innovation and differentiated experiences to join our team, based in New York.

This role will report to the VP of Brand Marketing and Communications. The role will be responsible for developing and executing strategies that create exceptional and consistent brand experiences across touchpoints including tentpoles, proprietary events and industry partnerships. This role leads the effort to understand our target audience, define the desired brand perception, and translate that into tangible experiences that build brand loyalty and drive business growth.

We are looking for an ambitious, creative individual who is passionate about marketing & communication, ideally with already established connections within the advertising, technology and media industry.

As the Director, Global Brand & Experiential Marketing, you will work closely with executive leadership, sales, and regional marketing teams. The successful candidate will shape the global brand marketing strategy for Teads with a self-starter mentality and a hands-on approach.

What will you do?

• Create comprehensive brand experience strategies aligned with business goals.
• Lead major experiential marketing initiatives, such as industry events, tentpoles (CES, POSSIBLE, Cannes, Advertising Week etc.), and proprietary brand activations.
• Develop creative briefs and work closely with internal teams and agencies on brand campaigns and experiential events.
• Serve as the primary liaison between the brand team and the leadership team, ensuring alignment with corporate goals.
• Be responsible for driving the global brand and experiential marketing strategy and work closely with leadership on the global budget including forecasting and tracking.
• Ensure experiential initiatives and partnerships are delivered effectively and on budget and be able to measure success and demonstrate ROI.

Your skills and experiences:

• 8–10 years of progressive experience in brand marketing, event production, or experiential marketing, ideally within AdTech, SaaS, media, or agency settings.
• Proven track record of personally managing at least 2–3 flagship industry events or major brand activations per year from concept to post-event reporting.
• Experience navigating fast-paced, corporate environments where leaders wear multiple hats.
• Portfolio or case studies demonstrating measurable business outcomes from past brand activations and campaigns.
• Deep experience designing, building, and executing live brand activations, trade show presence (e.g., Cannes Lions, CES, Advertising Week), pop-ups, and executive dinners and round tables.
• Hands-on experience managing large budgets, including line-item forecasting, vendor negotiation, and measuring event impact (pipeline contribution, brand lift, engagement metrics).
• Proven track record hiring and managing external production houses, experiential agencies, booth builders, fabricators, and talent/influencers.
• Ability to bridge brand strategy with internal partners—specifically Sales, PR, Product, and C-suite executives—ensuring event narratives drive commercial outcomes.
• Experience managing 1–3 direct reports (e.g., Event Managers, Marketing Coordinators) or leading cross-functional project teams.

What You’ll Get:

At Teads, your scope is bigger than your title. Here is what you can count on in return:

• Meaningful scope & real ownership — take complete ownership of high-visibility global tentpoles and shape how…