Head of Consumer Insights & Research

Relate Search has partnered with a leading, relationship-driven financial institution with a strong national presence. As the organization enters an exciting phase of growth and transformation, they are seeking an innovative SVP, Head of Research & Insights to build and lead a world-class customer intelligence function.

The Opportunity:

This executive will establish the company's enterprise Research & Insights capability, serving as the voice of the customer and helping shape strategic business decisions through customer research, analytics, and actionable insights.

This is a highly visible leadership role for a strategic, data-driven executive who can build foundational capabilities, influence executive stakeholders, and transform how the organization understands and serves its customers. Working closely with Brand, Performance Marketing, and executive leadership, this individual will ensure marketing investments and customer experiences are guided by meaningful insights and measurable business outcomes.

Key Responsibilities:

• Build and lead the enterprise Research & Insights function from the ground up.
• Develop customer research, segmentation, and Voice of Customer (VoC) programs that influence enterprise strategy.
• Establish brand measurement, marketing performance dashboards, and customer insight frameworks.
• Partner closely with Brand & Creative to ensure marketing strategies are grounded in customer intelligence.
• Deliver competitive intelligence and market research that informs growth opportunities.
• Champion data-driven decision making across marketing and business leadership.
• Build and mentor a high-performing insights organization while fostering a culture of curiosity, innovation, and continuous learning.

Qualifications:

• Bachelor's degree in Marketing, Business, Psychology, Market Research, Analytics, or a related field.
• 10+ years of progressive leadership experience in Consumer Insights, Market Research, Customer Intelligence, Marketing Analytics, or Strategy.
• Proven success building or transforming customer insights capabilities with measurable business impact.
• Strong executive presence with the ability to translate complex data into actionable business recommendations.
• Experience developing customer segmentation, Voice of Customer programs, brand health measurement, and executive reporting.
• Experience leveraging analytics, customer research, AI, and emerging technologies to improve decision-making and organizational performance.
• Background in financial services, fintech, banking, insurance, hospitality, retail, or another customer-centric industry is preferred.

If you're interested in learning more about this confidential executive opportunity, we'd love to connect. Please reach out to Relate Search for a confidential conversation.