Social Media Manager

The Social Media Manager will lead the development and execution of Girls Who Code’s social media strategy to grow brand awareness, deepen audience engagement, and build the brand’s thought leadership across digital platforms. This role will also include the management of the CEO’s brand and thought leadership presence online. This role requires a strategic and creative manager who can translate organizational priorities into compelling social content, drive performance through data-informed decision-making, and identify new opportunities to engage and inspire our audiences.

Reporting to the Sr. Director of Marketing, the Social Media Manager will oversee Girls Who Code’s social media presence and serve as the organization’s primary subject matter expert on social media strategy, content, trends, and platform innovation. They must possess the ability to rapidly translate breaking news, public events, and emerging conversations into timely, mission-aligned social content that engages audiences and advances organizational goals.

The Social Media Manager will collaborate closely with teams across the organization to elevate Girls Who Code’s mission and impact through thoughtful storytelling and community engagement.

The ideal candidate is a highly organized and proactive marketer with strong content instincts, exceptional communication skills, experience managing integrated social media campaigns, and a passion for advancing equity in technology. This individual is comfortable balancing strategy and execution, working independently, and collaborating across teams to achieve shared goals.

This role is NYC-based and requires 2 in-office days per week.

• Lead the planning, creation, and execution of engaging, high-quality social content across platforms including Instagram, Linked In, Tik Tok, Blue Sky, You Tube, Facebook, and other relevant channels.
• Develop content strategies that elevate Girls Who Code’s thought leadership, partnerships, fundraising initiatives, and community impact.
• Manage the content calendar and oversee day-to-day social media publishing, community engagement, and content optimization.
• Lead social media campaigns from concept through execution, ensuring alignment with broader marketing and communications initiatives.
• Partner closely with the Senior Graphic Designer and external vendors, as needed, to create visually compelling content that aligns with brand standards.
• Identify and execute opportunities for real-time content, trend participation, and cultural moments that align with the organization’s mission and values.

• Foster meaningful engagement with Girls Who Code’s online communities through weekly audience interaction, conversation management, and relationship-building.
• Develop and maintain relationships with influencers, creators, alumni, partners, and advocates to amplify reach and engagement.
• Support executive thought leadership and organizational storytelling through strategic social media initiatives.
• Monitor social conversations and sentiment to identify opportunities, emerging issues, and community feedback.

• Track, analyze, and report on social media performance across platforms, campaigns, and content formats.
• Translate data into actionable insights and recommendations to improve engagement, audience growth, and campaign effectiveness.
• Utilize social media management and analytics tools to measure ROI and optimize strategy.
• Create regular reports and presentations for leadership, highlighting performance trends, learnings, and opportunities.

• Collaborate with teams across Programs, Development, Research, and Executive Leadership to support organizational priorities through social media.
• Develop strategic content plans and campaigns that support key initiatives, events, partnerships, fundraising efforts, and programmatic milestones.
• Ensure consistency in brand voice, messaging, and visual identity across all social channels.

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or…