Senior Account Director, Member Experience & Retention - SeeAll Marketing Alliance

Senior Account Director, Member Experience & Retention - See All Marketing Alliance

The ANA's (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.

We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

New York City (4 days in-office, Fridays remote)

The Membership team is at the forefront of the ANA, focused on member retention, serving as the primary partners and advocates for our member companies, their marketing leaders, and teams to maximize their membership experience. We build and maintain relationships with all members, guiding them with personalized strategies and proactively leading them to deepen their engagement within the ANA. We work together with our team and internal partners to provide the best service to our members and push the ANA forward.

We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services.

As part of the ANA’s transformation, the Membership team plays a critical role in delivering the value of the See All Marketing Alliance (SAMA), a unified membership platform integrating inclusive marketing, multicultural marketing, and gender inclusion into a single growth system. This role ensures SAMA members experience clear, consistent, and measurable value across all ANA touchpoints.

As our membership continues to grow, we are seeking a Senior Account Director to join our dynamic team. Reporting to the Head of Member Retention, this role will work closely with CMOs, marketing leaders, and teams of the world’s premier brands in leveraging their ANA membership resources, tools, and connections. In this specialized role, you will lead end-to-end member experience and retention for SAMA, ensuring membership translates into visible business value and long‑term partnership.

As a Senior Account Director, you will serve as the main point of contact and partner to our member companies, their senior marketing leaders, and entire marketing teams, understanding their business drivers, marketing challenges, and proactively leading them to deepen their engagement within the ANA.

SAMA Member Experience & Value Delivery

• Design and deliver consistent, high-value member experience across all SAMA touchpoints (events, content, committees, tools, and leadership forums).
• Translate ANA and SAMA offerings into tangible, measurable business value aligned to member objectives.
• Ensure continuity of value as members transition from legacy AIMM and See Her frameworks.

Relationship Management & Engagement

• Build trusted relationships across member organizations and stakeholders.
• Serve as a strategic advisor on leveraging SAMA for growth, relevance, and marketing performance.

Retention Strategy & Growth

• Develop and execute proactive retention strategies, including renewal planning and engagement tracking.
• Identify Healthy, Nurture, At‑risk members and implement targeted retention interventions.
• Drive expansion within accounts by identifying new stakeholders and opportunities.

Insights & Continuous Improvement

• Act as the voice of the member and provide feedback to evolve offerings, messaging, and experience.

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