Social Marketing Manager, YouTube Brand and Social Marketing

Social Marketing Manager, You Tube Brand and Social Marketing

You Tube – Los Angeles, CA, USA;
New York, NY, USA; +2 more; +1 more

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note:

By applying to this position you will have an opportunity to share your preferred working location from the following:
Los Angeles, CA, USA;
New York, NY, USA;
San Bruno, CA, USA
.

• Bachelor's degree in business, marketing or communications, or equivalent practical experience.
• 4 years of experience in marketing and managing social and influencer campaigns for consumer brands.
• Experience working cross functionally with various stakeholders and teams.
• Experience at an agency or brand running a successful social channel.

• Master's Degree.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Demonstrated understanding of the You Tube ecosystem, creators, and culture.
• Versatile multi-tasker with a focus on seeing tasks through to completion, with exceptional attention to detail and organizational skills.

You Tube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make You Tube successful by shaping people's perceptions of You Tube and inspiring them to engage with us. We're also responsible for all of You Tube's marketing activities to consumers, creators, and key opinion influencers.

You Tube social media celebrates the extraordinary and unique culture and creativity that takes place inside the You Tube platform. You Tube Brand and Social Marketing is a team of creators, strategists, community managers, analysts, copywriters, producers, designers, trends forecasters and operations managers who develop experiences for creators and viewers on behalf of the brand. We maintain best practices and strategies grounded in insights to develop social-first marketing.

If a product marketing team helps users understand what a company does, Brand Social marketing helps them understand why.

In this role, you will drive impact supporting product and brand objectives by understanding our goals audience's behaviors and culture, leveraging insights, and collaborating with go-to-market (GTM) leads and social agencies to develop campaign platforms and concepts, achieving buy-in from internal stakeholders, and executing on time and on budget. You will play a role in guiding our regional and local partners, scaling campaigns globally.

You will operate on the edge of culture and social media, think unconventionally, issue norms and earn cut-through for our brand in a crowded space. You will have curiosity for pop culture, eye for detail, and confidence to navigate ambiguity and multiple stakeholders, with project management so nothing slips through the cracks.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits.

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