PMC: Director, Growth Marketing
Listed on 2026-08-18
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Communications
PMC:
Director, Growth Marketing
Penske Media Corporation (PMC), the parent company of Rolling Stone, Variety, Billboard, The Hollywood Reporter, SXSW, The Golden Globes, and many more brands, is hiring a Growth Marketing Director to lead contact strategy across a large, multi-brand portfolio. This role will help shape how we engage audiences across 20+ brands and 200+ newsletters, with primary focus on email, while expanding strategy across SMS, browser notifications, and audience activation into paid social.
This is a highly cross-functional role for a strategic operator who can set direction, build trust with brands, and also roll up their sleeves to help teams execute. The right candidate brings strong experience in CRM/contact strategy, understands editorial and audience growth environments, and is comfortable partnering directly with brand and creative teams to improve performance, including hands‑on work around email template exploration and optimization.
Experience with Zeta Global is strongly preferred.
- Own customer contact strategy across PMC’s portfolio, with emphasis onemail marketing and newsletter programs
- Develop scalable frameworks forcontact cadence, segmentation, targeting, messaging, testing, and audience journeysacross 20 brands
- Partner with brand, editorial, audience, and creative teams to optimize
200+ newsletter programs for engagement, retention, and conversion - Expand channel strategy beyond email to includeSMS, browser/web notifications, and audience extension into paid social targeting plans
- Create recommendations for how owned-channel engagement signals can
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