Marketing Content Writer Job New York New York USA,Marketing / Advertising / PR

Location: New York

JOB OVERVIEW

EPIC Insurance is modernizing how we create and scale content across internal and external communications. Strong copywriting skills are essential for the Marketing Content Writer—you will craft foundational messaging, set quality standards, and create exemplary content that aligns with brand strategy.

Why This Role Matters

In a trust‑driven industry, strong writing and communication clarity are essential. This role ensures EPIC delivers clear, consistent, and compelling messaging that resonates with internal and external audiences—strengthening our brand and supporting business growth.

Success in This Role Looks Like

Consistently high‑quality, polished content across all channels
Clear, engaging messaging that resonates with both internal and external audiences
Acceleration of content production and reduction of bottlenecks
Leveraging AI to produce high quality, compliant, on‑brand content
Efficient content development supported by templates and repeatable processes
Outputs that consistently reflect EPIC’s tone and copy standards

LOCATION

Hybrid (3 days per week in‑office) is preferred in one of the following offices:
Atlanta (Sandy Springs) GA, Chicago IL, or San Ramon CA.

But the hiring team is open to fully remote for well‑qualified candidates with insurance industry experience.

What You’ll Do

A detailed list of job duties includes (but is not limited to):

Build EPIC’s Content Engine

Write and produce compelling content across formats—internal announcements, marketing and sales collateral, intranet content, web copy, social posts, thought leadership, and scripts.
Design and implement templates, prompt libraries, and modular messaging components grounded in strong copywriting principles.
Develop scalable content workflows that improve efficiency while ensuring quality, consistency, compliance, and brand integrity.

Content Governance & Quality

Maintain governance frameworks that uphold voice, tone, accuracy, and regulatory standards.
Write and refine copy standards, messaging guidelines, and narrative frameworks used by teams and AI tools.
Conduct content reviews and provide editorial direction to ensure clarity and consistency at scale.

Partner Across the Business

Collaborate with Communications, Brand, Marketing, Sales Enablement, and subject‑matter experts to translate complex ideas into clear, compelling content.
Provide strategic copywriting support for executive communications, flagship initiatives, and high‑visibility narratives.

Improve Content Speed & Performance

Use copywriting expertise to continuously improve outputs and train models to better reflect EPIC’s brand voice.

What You’ll Bring

Required

5+ years in editorial and writing roles, content strategy or communications.
Demonstrated copywriting expertise, with strong command of tone, clarity, narrative structure, and messaging hierarchy.
Hands‑on experience with AI content tools, automated content workflows, and structured content systems.
Strong understanding of content governance and brand voice.

Preferred

Experience in regulated industries (insurance, financial services, healthcare).
Background in internal/external communications or editorial leadership.

Compensation

The national average salary for this role is $90,000 - $110,000 in base pay and exclusive of any bonuses or benefits. The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.

Why EPIC

EPIC has over 60 offices and 3,000 employees nationwide – and we’re growing! It’s a great time to join the team and be a part of this growth. We offer:

Generous Paid Time off
- Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non‑exempt employees; 12 company‑observed paid holidays; 4 early‑close days
Generous leave time options:
Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave
Generous employee referral bonus program of $1,500 per hired referral
Employee recognition programs for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!)
E…