Lippincott - Associate, Brand Strategy

As part of the Brand Strategy team at Lippincott, you will play an integral role in solving complex brand challenges for ambitious companies, partnering with teams across the firm to create and bring solutions to life through strategy, experience, marketing, and design. You will apply analytical and creative thinking in everything you do to tackle transformative initiatives for clients. Get ready to consult globally across industries on a range of branding challenges, including brand positioning, messaging, brand architecture, naming, and marketing and customer strategy.

As an Associate
, you will be responsible for clear and rigorous evaluations of client situations that inform compelling strategic solutions. You will be viewed as an authority on research findings and implications, with the team looking to you for create hypotheses and recommendations—varying from breakthrough big brand ideas to elegant architecture models and more. You will also lead as a people and work plan manager, driving the team’s content creation.

You’ll often own individual work-streams of the project and be the bridge shaping input from adjacent practice areas (e.g., design, experience) to help solve the core strategic branding problem.

What You’ll Do

• Distill insights from diverse inputs (e.g., client documents, research, best practices, market trends) to frame the situation and identify preliminary brand opportunities
• Manage day-to-day project work plans and adjust to shifting client demands
• Coordinate development of client presentations and flow
• Collaborate with designers and experience strategists to shape multi-disciplinary solutions to the challenge at hand
• Motivate, develop and guide junior staff
• Quickly pick up skills and knowledge in new areas of branding in order to advise on client challenges holistically
• Be a key point-person with clients and other stakeholders and own the team’s expertise on key topics
• Present to both internal case teams and external client teams, and facilitate workshops
• Conduct in-depth interviews with client leadership and customers

What makes you a great candidate:

• At least 5 years full-time experience in consulting, business strategy, brand strategy, brand management or planning
• MBA or equivalent welcomed, but not necessary
• Outstanding writing, communications and interpersonal skills (incl. PowerPoint)
• Willingness to roll up your sleeves and push the thinking to solve challenges that extend the scope of brand into experience and marketing
• Ability to connect the dots between deep business understanding and brand implications
• Passionate about thriving in a collaborative team environment that leverages both junior and senior team members
• Comfort with ambiguity, and the ability to bring a structured problem-solving approach to open-ended directions or changes in priorities
• An appetite for learning and tackling challenging topics across a diverse range of clients/ industries
• Openness to travel

About Lippincott

Lippincott is a global brand, marketing and experience consultancy committed to helping companies address their most complex brand challenges. Identifying fresh opportunities and realizing brand possibilities is our specialty. Since 1943, Lippincott has produced lasting, transformative impact for clients across a range of sectors. As part of the Oliver Wyman group, Lippincott brings high-caliber industry and operational insights into our work, blending a management consultancy’s strategic rigor with a proven legacy of design and creativity.

Who We Are, Together…

We promote a culture of collaboration and performance through our three core values:
We demand better
, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day.

We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing.

We act with passion, intention, and goodwill while building on and elevating everyone’s contributions and sharing in our collective success.

In our pursuit to producemeaningfulchange, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a…