Founding Head of Growth & Marketing

About Ceno

Ceno is building the neobank for the US-to-Asia corridor: one account where Americans invest in global equities, hold and move USD, KRW, and JPY, and run a financial life that spans two continents.

We're starting with the hardest and most valuable piece: a retail brokerage that gives US investors direct access to Korean and Japanese equities. USD in, USD out, with FX, custody, KYC, and tax reporting handled invisibly by an AI-native, agentic back end. Recent regulatory changes in Korea opened direct market access to overseas brokers for the first time, and we intend to turn that opening into the default way America invests in Asia.

The product promise is true localization: buying any global equity feels exactly like trading the US markets, with the research, filings, and news that local investors trade on translated and delivered in real time by our AI research engine. From there the map expands, market by market, until global equities sit on one shelf, with stablecoin-enabled settlement moving money across the Pacific in minutes instead of days.

The AAPI community is our beachhead; US retail is the market.

The content engine behind this is real today. Ceno Research, our wholly owned Korean subsidiary, produces institutional-grade IR translation for Korean public companies, and Ceno News streams that market intelligence out daily, and we already have advisors and creators who can produce. Your job is to run the machine: turn that content into an audience, and that audience into funded accounts.

We're seed-stage, on a multi-phase path to our own FINRA-licensed broker-dealer, and building the founding team now.

The US side of Ceno lives or dies on one thing in the next 12 months: turning a brand-new product category into funded accounts. Funded accounts are the KPI this role is measured on, not downloads or signups. That carries three of the company's hardest deliverables.

• AAPI-first launch. Win funded accounts with Korean-American and Japanese-American retail investors first, the wedge that proves the model, then expand to the broader Asian-American and Pan-Asian diaspora, and later to Gen Z and broader US retail.
• Content and creator engine. Turn Ceno Research and Ceno News output, plus a managed roster of external creators, advisors, and UGC partners, into a repeatable acquisition machine across social, creators, and community, the moat that lowers cost-per-acquisition over time.
• The acquisition funnel. Convert attention into signups into funded, trading accounts at a cost per acquisition the business can scale on.

• Content pipeline and creative direction. Turn our research on Korean and Japanese stocks into a steady stream of content across Tik Tok, Instagram, You Tube, X, and Reddit: short videos, threads, explainers, and a newsletter. You direct the pipeline and manage the creators, advisors, and UGC partners who produce it, setting the brief, the voice per platform, and the quality bar.
  
  You don't have to make every asset yourself; you have to make the engine run and build real followings on each channel.
• Creator and influencer GTM. Identify, contract, and manage US finance creators, You Tubers, podcasters, advisors, and UGC partners whose audiences fit Ceno, from one-off collabs to long‑term ambassador deals, on a hybrid flat + CPA model. You own creative output from people who don't report to you. Coordinate with our Korea team on Korea‑side creators and channels.
• Performance and acquisition funnel. Own the path from first impression to funded account: paid social, performance marketing, referral programs, community‑led acquisition, launch moments, email and lifecycle campaigns. Set cost‑per‑acquisition targets and hit them.
• The US GTM playbook. Build Ceno's first repeatable US go‑to‑market playbook: the channels, creators, messages, and funnel mechanics that reliably produce funded accounts, documented so the team can run it again as we scale to each new audience.
• Audience sequence. Launch to Korean-American and Japanese-American retail investors first with culturally fluent campaigns (bilingual content, community events, diaspora media), then…