Senior Director, Global PR & Influencer

Makeup by Mario is a fast-growing prestige beauty brand redefining artistry-driven makeup. With a powerful presence across leading global beauty retailers and direct-to-consumer channels, we deliver innovative, high-performance products rooted in artistry, craft, and education.

Makeup By Mario is seeking a Senior Director, Global PR & Influencer to lead the brand's communications, influencer, collaboration and cultural strategy. Reporting to the VP of Global Marketing, this executive owns the full PR and influencer function across all markets, setting strategy, driving thought leadership, managing the agency network, and driving the work that shapes how the world sees the brand.

This is a role for a senior leader with the relationships, instincts, and authority to continue to elevate and grow Makeup By Mario's positioning.

• Global Strategy Across All Earned Media Disciplines: Set the annual and multi-year strategy for PR, influencer marketing, and cultural communications across all markets. Develop integrated plans that map to brand launches, EMV targets, and the cultural calendar.
• Thought Leadership: Drive thought leadership on the brand side with the ability and time to get the most out of our agency partnerships.
• Affiliate Strategy: Drive strategic expansion into a brand-building affiliate strategy that also drives DTC sales, and support the Ecommerce team on sales-first affiliate strategy (e.g., Tik Tok Shop) when it comes to elevated affiliate engagement and outreach strategies.
• Press Leadership
  - All Verticals: Own the brand's press strategy across beauty, lifestyle, fashion, entertainment, and B2B/trade media. Manage senior editor relationships and secure top-tier placements in target publications. Beauty press is maintained at the highest level; lifestyle and non-beauty press is actively developed.
• B2B & Trade Press: Lead strategy and execution for business and trade media and general business press. Develop and place the brand and founder's business narrative in non-beauty media.
• Influencer/Creator: Drive strategic oversight of the influencer ecosystem.
• Artist Relations: Ensure a strong community of working artists and help establish a brand-aligned roster of artists to help expand the voice of artistry for the brand.
• Spokesperson & Founder Narrative: Own the editorial strategy around Mario and brand spokespeople. Secure and prepare talent for media appearances, interviews, and press moments.
• Cultural Moment Strategy - Set the strategic vision for the brand's participation in high-profile cultural events
  - Met Gala, Fashion Weeks, Cannes, award seasons. Partner closely with the Sr. Manager, who owns the on-the-ground execution of these moments.
• Brand & Talent Partnerships: Identify and develop brand-to-brand collaboration opportunities and top-tier talent partnerships.
• Agency Ecosystem Ownership: Own the strategic relationship with all agency partners. Lead business reviews; set scopes, budgets, and performance expectations.
• Team Leadership: Directly manage two team members.
• EMV & Performance Reporting: Establish KPIs across EMV, share of voice, and press impressions. Report monthly to the VP of Global Marketing.
• Crisis Communications: Serve as the senior communications lead in any reputation or crisis situation.

• 10+ years in PR, influencer marketing, or integrated communications with at least 3 years at director level or above at a premium beauty, fashion, or luxury consumer brand.
• Active, current relationships with top-tier editors across beauty and adjacent verticals (lifestyle, fashion, entertainment, business).
• Strong background in non-beauty media development; experience breaking a consumer brand into lifestyle or business press.
• Demonstrated expertise in developing and managing influencer programs, ideally on a global scale.
• Experience working with a founder-led brand or a similar entrepreneurial environment.
• Experience managing multi-market agency networks.
• Demonstrated track record in brand collaboration development and cultural moment strategy.
• Experience driving EMV growth at scale and overseeing influencer programs at a strategic level.
• Excellen…