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Lifecycle Marketing Lead: Activation & Retention
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-19
Listing for:
Gen Digital Inc.
Full Time
position Listed on 2026-08-19
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Job Description & How to Apply Below
Gen Digital Inc. in New York is seeking a Lifecycle Marketing Manager to drive activation and engagement for Life Lock subscribers.
You will partner with CSM and product to optimize onboarding, retention, and early-life experience using data-driven experiments. You have 8+ years building lifecycle programs for subscription products, expert analytics with Adobe Analytics/Power BI/Amplitude, and experience with SFMC/Braze/Iterable.
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