Field Marketing Coordinator

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Barry’s is the Best Workout in the World. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries.

Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

The Field Marketing Coordinator – Mature Market Growth is responsible for driving & executing sustained growth and maximizing client engagement within established Barry’s studio markets. This role focuses on hyper local execution in increasing client acquisition, reactivating lapsed clients, and driving higher visit frequency among existing members.

The Field Marketing Coordinator partners closely with Studio Operations and Corporate Marketing to implement targeted marketing strategies that optimize studio performance and class utilization. This role ensures that mature studios maintain strong our brand presence, continue to attract new clients, and deepen engagement with existing members.

The Field Marketing Coordinator will leverage local partnerships, community activations, targeted outreach, and data-driven marketing initiatives to execute studio-level growth objectives.

• Execute marketing strategies that support continued growth in established Barry’s markets
• Identifying opportunities to increase demand and class utilization
• Supporting studios in attracting new clients to the brand
• Maintaining Barry’s visibility and brand relevance in competitive markets
• Partnering with studio leadership/operation teams to identify market-specific growth opportunities

• Drive new client acquisition through local marketing initiatives and partnerships.
• Identifying and developing relationships with local businesses, corporate partners, and community organizations, and social networks/platforms
• Supporting targeted outreach campaigns that introduce new clients to Barry’s
• Activating grassroots marketing initiatives that generate trial classes

• Drive strategies that increase client visit frequency and long-term engagement.
• Responsibilities include:
• Working closely with Tier 1 Campaign Managers to utilize the brand campaigns to elevate paid attendance
• Supporting initiatives that encourage members to attend classes more regularly
• Developing community-based programming and events that strengthen client loyalty
• Partnering with studios to create campaigns that reward consistency and engagemen t

• Develop strong partnerships that support brand visibility and ongoing client acquisition.
• Building relationships with key local businesses and organizations
• Coordinating events and partnerships that introduce Barry’s to new audiences
• Supporting corporate wellness programs and local brand collaborations

• Support studio teams in re-engaging lapsed clients and encouraging them to return to Barry’s.
• Identifying lapsed…