Brand Manager, Krug & Ruinart

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer.
You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential
relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

Reporting directly to the Brand Director, the Brand Manager Krug & Ruinart plays an essential operational and execution role in driving consumer‑centric marketing strategy across the U.S. market in alignment with the MHUSA 2030 strategy.

This role leads the day‑to‑day execution of brand programming, high‑touch consumer activations, strategic partnerships, and commercial roll out for both Krug and Ruinart. Working under the strategic guidance of the Brand Director and in close collaboration with cross‑functional teams, the Brand Manager translates overarching Maison strategy into local market execution.

• Collaborate with Brand Director, the Maisons and key stakeholders to define brand strategy and marketing objectives for Krug & Ruinart in support of the broader MHUSA 2030 Strategy.
• Lead the annual U.S. brand planning process in partnership with the Brand Director, Strategy & Business Planning, Consumer Insights, Consumer Engagement, PR, Field/Trade Marketing, and Commercial teams.
• Translate global brand guidelines and "big ideas" into actionable local toolkits, platforms, launch plans, and execution roadmaps in partnership with the Maisons and Brand Director.
• Lead the planning and management of the A&P deployment strategy alongside Strategy & Business Planning and Finance to ensure resources are optimized against strategic priorities.

• Direct the 360 execution of all high‑touch brand moments and key programs by aligning PR, E‑business, CRM, Media, Private clients and Commercial teams: ensuring a fully integrated 360 approach where every consumer and trade touchpoint speaks with one cohesive voice.
• Partner with Centers of Excellence and cross‑functional teams at MHUSA to execute integrated marketing initiatives, ensuring delivery against established brand volume, profit, and activation KPIs/ROI.
• Track cultural trends, competitive luxury dynamics, and consumer behaviors within high‑end wine and spirits to feed actionable insights into future marketing plans.
• Lead CRM strategy for the US, including audience growth, engagement and lifecycle touchpoints – in collaboration with the Maisons.
• Serve as the operational point of contact with Maison teams to translate global priorities into U.S.
  
  -specific execution strategies and stories.
• Act as the face and voice of the brand across trade events, media opportunities, and key networking moments.
• Commercial Alignment & Performance…