VP Creative PINK

Your Role

The Vice President, Creative – PINK Brand is responsible for defining and leading the creative vision, brand expression, and visual storytelling across all consumer touchpoints. This executive will champion a bold, culturally relevant, and customer-centric creative strategy that drives brand awareness, engagement, and business growth. Partnering closely with Merchandising, Marketing, Digital, Product Design, Stores, and Executive Leadership, the VP, Creative will ensure a cohesive and compelling brand experience that resonates with the PINK customer and strengthens brand affinity.

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

• Define and evolve the overarching creative vision and visual identity of the PINK brand.
• Ensure consistent brand expression across marketing, digital, social, retail, packaging, events, and other customer-facing channels.
• Establish creative frameworks, standards, and guidelines that reinforce brand equity and differentiate PINK in the marketplace.
• Anticipate cultural, consumer, fashion, and design trends that influence brand relevance and growth.

• Lead the conceptualization and execution of seasonal campaigns, product launches, and key brand initiatives.
• Oversee creative development from concept through production and final delivery.
• Ensure campaigns align with business objectives while delivering innovative, consumer-first creative experiences.
• Partner with Marketing and Merchandising teams to create compelling storytelling that drives engagement and conversion.

• Collaborate closely with Brand Marketing, Merchandising, Product Design, E-commerce, Social Media, Public Relations, and Store Experience teams.
• Influence enterprise strategy through creative insights and customer understanding.
• Serve as a key contributor to strategic planning, annual business objectives, and long-term brand growth initiatives.
• Present creative strategies and recommendations to executive leadership.

• Build, lead, and develop a world-class multidisciplinary creative organization.
• Foster a culture of innovation, collaboration, inclusion, and accountability.
• Mentor creative leaders and create clear development pathways for team members.
• Manage internal creative resources and external agency, production, and freelance partnerships.

• Drive efficiency while maintaining exceptional creative quality and brand consistency.
• Ensure projects are delivered on time, within budget, and aligned with strategic priorities.

• Maintain a deep understanding of the Gen Z and young millennial consumer.
• Leverage consumer insights, analytics, and market trends to inform creative decisions.
• Champion authentic, inclusive, and culturally relevant storytelling that strengthens emotional connections with customers.
• Monitor competitive activity and emerging brands to identify opportunities for differentiation.