Senior Director, Commerce Media

Job Description Who We Are

Horizon Commerce is a full-service Commerce agency that builds brands, performance programs , and shopping experiences to enable businesses in accelerat ing Commerce sales growth.

We opened our virtual doors in February of 2020, born in the midst of a transformation in R etail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to fuel commerce ever since.

We were founded on the understanding that brands looking to succeed in today's rapidly evolving commerce landscape need a new breed of "digitally native" partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and shopping experiences to help optimize the full modern consumer path to purchase , from discovery through conversion.

At Horizon Commerce , we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our s simple recipe fo r team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow.

We are seeking a self-starter - someone who is ready to drive media strategy across eRetailers, marketplaces and retail media. The ever-changing eCommerce landscape is evolving at a pace that demands that you must possess adaptability, quick-thinking, and a thirst for rapid-fire learning. Horizon Commerce is at the forefront of defining what (and how) our clients need to succeed and innovate across all facets of online commerce, and this individual will be instrumental in supporting that mission.

The Senior Director, Commerce Media will report into the VP, Commerce Media, and will lead the day-to-day with clients. This individual will work closely with cross-functional Horizon Media and Horizon Commerce teams and should be comfortable collaborating and communicating effectively while simultaneously delivering best-in-class work in media strategy and data analytics.

You will connect and have direct access with the client's sales teams. You will need a strong business acumen and superior client service skills. You will also need to and enjoy understanding how to create & covert demand, along with winning the sales through innovative strategies and diving into the data.

Digital Media Strategy - 80%

Be the client day-to-day lead on the business leveraging your strong account management capabilities to support both sales and marketing clients

Craft eCommerce media strategy and retail media plans

Leverage Horizon Media's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals

Create media specific documents such as media plans, objectives and strategies decks, and other related functions

Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life

Oversee a large team supporting Associate Directors, Managers, Specialists and Assistant roles - have prior managerial skills and have overseen a team of at least 3-5+ people before

Reporting & Analysis - 20%

Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client

Determining set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each initiative

Use learnings drawn from data to draw thoughtful, data-based conclusions that illustrates the 'why' behind performance, and maps back to digital strategy

8+ years relevant experience

Excellent verbal and written communication skills

Previously day-to-day account management lead on enterprise level retail media client(s)

Previously constructed retail media digital media plans, with understanding of planning, buying and activation

Expert in developing strategic media recommendations and stewarding digital media account projects, acting as a client contact

Negotiation and Rate benchmarking a nice to have

Expert in eRetailer - MUST have experience working with Walmart and/or Target

Expertise in Microsoft Excel and Power Point

Experience with retail bid management platforms, such as Pacvue or Skai.

Retailers including Amazon, Club, Best Buy, The Home Depot, Lowe's and Ulta.

Working knowledge of Criteo

Negotiation and Rate benchmarking

Experience with channel management