Brand Image Specialist, Global Directives, Men's Polo, W​/S

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

The Brand Image Specialist, Global Directives, Men's Polo, W/S supports the development and delivery of the global Brand Image vision across Men's Polo-including Golf, RLX, and Accessories-within the W/S channel. This role plays a key part in executing cohesive and elevated brand storytelling while upholding the highest standards of visual presentation. Working closely with Design, Merchandising, and Marketing, the Specialist contributes to seasonal directives, showroom execution, and global tools that enable consistency across regions.

This role partners with regional teams to support the adaptation of global direction to local market needs and contributes to key initiatives, including new store openings and special projects for Men's Polo.

• Support the development and execution of global Brand Image directives for Men's Polo within the W/S channel
• Contribute to seasonal showroom planning and execution, ensuring alignment with brand vision and product storytelling
• Assist in evolving showroom processes to support consistency and scalability across regions
• Partner with Design, Merchandising, and Marketing to support cohesive storytelling and highlight key product strategies
• Support mapping and visual presentation strategies to ensure strong in-store execution and alignment with product priorities
• Participate in channel-specific meetings to maintain alignment between Brand Image direction and business objectives
• Assist in the development and maintenance of global guidelines, tools, and standards for consistent execution
• Support product presentation strategies, including prototypes, and partner with regional teams on implementation
• Collaborate with regional teams to adapt global concepts to local market needs and operational considerations
• Support new store openings, prototype environments, and special projects
• Participate in market visits, visual reviews, and team collaboration to build category expertise and ensure strong execution
• Contribute to the adoption of new tools and technologies, including software and AI, to support visual strategy and improve efficiency

• Strong creative sensibility with an understanding of visual merchandising and brand storytelling principles
• Solid organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment
• Effective communication and collaboration skills, with the ability to work across cross-functional teams
• Proactive, adaptable, and solutions-oriented, with a willingness to learn and contribute to evolving processes
• Passion for brand storytelling and a strong interest in visual merchandising and global retail environments
• Willingness to travel