Brand Designer,Creative X Job New York New York USA,Marketing / Advertising / PR

Location: New York

Summary:

ABOUT OUR TEAM Creative Experiences (Creative X) is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop all consumer brand content and experiences for Meta, Facebook app, Instagram, and Whats App. Our vision is fearless creativity that redefines social. With some of the industry’s best talent on our team, we create beautiful work that has a purpose.

And with an audience of almost five billion across five of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences. We believe in attracting and nurturing world class talent with a focus on community and career development.

HOW WE WORK

We have developed proven collaboration models with agencies and our cross-company creative network. While we lead our team to create innovative films, content, and experiences across our own channels, we also guide our lead agencies in the creation of content for TV, print and OOH. This ensures a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our apps.

ABOUT

THIS ROLE

We are looking for a brand designer to join the team with a background in developing holistic and timeless brand design systems. This person must have a demonstrated experience in brand architecture, craft, and design thinking, with a proven track record of working on integrated efforts. You must be comfortable working across many media touchpoints and creating rigorous design systems. You’re a conceptual thinker who can bring ideas to life in new and inspiring ways—and when you decide to make something, you carry your vision from concept to launch with independence and this role, you’ll work specifically and closely with the CX Design team to build out brand foundations and scalable toolkits that enable high-quality campaigns and activations across channels.

You’ll translate strategy into clear design systems, templates, and guidelines that help teams move fast while keeping the family of apps brand consistent, expressive, and culturally relevant at global scale.

Required Skills:

Brand Designer, Creative X Responsibilities:

Build and evolve timeless brand foundations for Instagram, grounded in strategic brand thinking, strong craft, and clear design principles

Create scalable brand systems, behaviors, and toolkits (templates, guidelines, components, asset frameworks) that enable campaigns and activations across channels

Develop original, original design concepts across a range of marketing touchpoints — balancing expressive exploration with system rigor

Be deeply hands-on from start to finish: sketch, explore, prototype, design, refine, and deliver the final work with a high bar for detail and quality

Own projects end-to-end—driving creative development, managing feedback cycles, and ensuring work ships on time and on brand

Present work clearly and persuasively, using strong storytelling to explain strategy, trade-offs, and craft decisions

influence and align stakeholders

Partner cross-functionally with creatives, researchers, product managers, product marketers, and engineers—and collaborate with agencies/production as needed—to serve a global audience

Break down complex narratives into simple, compelling brand expressions that communicate intent, value, and cultural relevance

Contribute to a positive, curious team culture by bringing energy, experimentation, and a sense of fun to the creative process while continuously raising the bar through feedback and criticism

Minimum Qualifications:

Minimum Qualifications:

8+ years of experience in brand design, marketing design, or advertising, with demonstrated ownership of large-scale, multi-channel campaigns and/or integrated brand systems

Proven experience defining, evolving, and scaling visual identity systems for consumer-facing products or global brands—translating strategy into usable guidelines and toolkits

Strong portfolio showing high craft across digital and social marketing, with experience extending design systems into campaigns, activations, and multi-format…