Performance Marketing Manager

About Dual Entry

Dual Entry is building the OS for finance.

Every business needs a financial system of record, yet the world s largest fintech market ($220B+) still runs on software from the 1990s. Dual Entry s AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we ve raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers - people who have achieved difficult things, in their careers or beyond. You ll find leaders, colleagues who ve competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.

• Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, Linked In, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week

• Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what s converting

• Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend

• Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership

• Set up or significantly improved conversion tracking and attribution

• Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem

• Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance

• 3-5 years of experience managing digital marketing campaigns

• Hands-on experience with Linked In Campaign Manager, Google Ads and/or Meta Ads Manager

• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

• Significant equity ownership in one of the top AI companies in the world

• You re joining early and will grow with Dual Entry

• Your feedback shapes the product directly

• High-speed, high-trust environment with high expectations

• Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the Dual Entry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness

• Ana took the lead and owned the community and events at Dual Entry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, round tables, poker night and much more!

• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to Hub Spot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

• Equity: $40,000 - $60,000

• Base Salary: $160,000 - $200,000

• Medical, dental & vision insurance

• One Medical membership

• Mental health support (Talkspace)

• Fertility & family-building support (Kindbody)

• Virtual healthcare (Teladoc Health)

• 401(k) benefits

• Commuter benefits

• Learning & development budget for courses, certifications & language learning

• Unlimited AI tokens

• AI skills development & enablement

• Visa & permanent residence sponsorship

• Relocation support for employees moving to New York

• Flexible PTO (27 days, including public holidays)

• Collaborative, in-office culture with no bureaucracy

• Snacks, drinks, team events & more

“We re not building a marketing team that follows the playbook. We re building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at Dual Entry