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Head of Social Media & Influencer Strategy

Job in New York, New York County, New York, 10261, USA
Listing for: Bath & Body Works
Full Time position
Listed on 2026-08-20
Job specializations:
  • Marketing / Advertising / PR
    Social Media Marketing, Digital Marketing
Salary/Wage Range or Industry Benchmark: 180000 - 240000 USD Yearly USD 180000.00 240000.00 YEAR
Job Description & How to Apply Below
Location: New York

Bath & Body Works in the United States seeks a senior social media leader to elevate the brand's influencer strategy, working with Razorfish and Gingham One. You will craft campaigns across organic and paid social, translate trends into compelling storytelling, and build authentic connections with customers, fans, and field teams.

You will lead influencer programs, oversee community management, collaborate with internal partners, and drive measurement with analytics to meet brand objectives.

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