VP, Viral Marketing

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on You Tube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.

At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. Turn strategic partnerships into marketing programs that accelerate the next generation of Beast Industries businesses.

Beast Industries is building a new telecommunications and mobile business designed for the next generation of consumers.

The VP, Director of Mobile Marketing will lead the day-to-day marketing operations, go-to-market execution, and subscriber-growth programs supporting that business. Reporting to the Head of Viral Marketing, this role will translate established business, brand, and viral marketing strategies into detailed execution plans across customer acquisition, lifecycle marketing, retail, CRM, partner channels, and subscriber communications. This is a focused operating role dedicated to the telecommunications and mobile category.

It is not responsible for setting the broader viral marketing vision for Beast Industries, leading the marketing strategy for other Beast businesses, or developing the company’s flagship creative platforms. Success requires deep telecommunications or subscription-marketing expertise, strong operational discipline, and the ability to coordinate complex programs across internal teams and external partners.

Mobile Go-to-Market Execution

Lead the development and execution of go-to-market plans for the Beast Industries telecommunications and mobile business. Translate approved business, brand, and viral marketing strategies into detailed launch plans, work streams, timelines, budgets, and deliverables. Coordinate marketing execution for mobile plans, pricing changes, promotional offers, service features, device programs, upgrades, trade-ins, and customer benefits. Develop clear customer-facing communications explaining plan value, pricing, switching processes, service features, and member benefits.

Ensure that all launches are supported by appropriate operational, retail, CRM, customer-service, legal, and partner readiness.

Subscriber Acquisition

Develop and execute customer-acquisition programs within the approved mobile marketing strategy. Manage conversion initiatives across digital, retail, affiliate, referral, CRM, paid media, and partner channels. Partner with analytics and finance teams to monitor acquisition performance and improve conversion efficiency. Identify friction within the customer journey and recommend improvements to enrollment, activation, and onboarding. Optimize approved campaigns and offers based on performance data and customer behavior.

Lifecycle and Retention Marketing

Own the operational development of customer onboarding, engagement, retention, renewal, win-back, and referral communications. Build CRM journeys across email, SMS, app, web, and other owned customer channels. Partner with product and customer-experience teams to improve activation, engagement, and long-term customer value. Develop programs that reduce preventable churn and increase plan participation. Manage the lifecycle calendar and ensure that communications are coordinated across customer touchpoints.

Household and Referral Growth

Execute approved referral, family-plan, household-expansion, and member-get-member programs. Manage incentive structures, customer communications, operational requirements, and campaign timelines. Monitor referral participation, household…