Director, Creative Strategy

PROPOSED SALARY RANGE: $145,000 - $155,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

As Director, Creative Strategy you’ll lead a team of strategists driving strategic storytelling ideation and campaign development for BBC Story Works across the Americas. You’ll focus on presales pitches reporting into the Executive Creative Director. That work will showcase branded content ideation, custom ad media development, as well as editorial IP sponsorship.

You’ll also drive content innovation by complimenting relevant BBC editorial IP, pushing the boundaries of how we use established formats, such as video, audio, articles, ad-funded programming (AFP), web experiences to craft distinctive, audience-led campaigns that deliver value for both our brand partners and BBC audiences. Ideal candidates have people management experience, are fluent in platform-specific storytelling , and bring deep experience across sectors like Technology, Finance, Travel, Entertainment/Media, Health and Auto.

BBC Story Works is the commercial content studio of BBC Global News & Streaming. We build on the BBC’s award-winning expertise in creating compelling film and video, thought-provoking written journalism, innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.

Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC's desirable North American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion-driven  News and Features brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.

We’re seeking a creative team leader to help shape smart, innovative content and experiences that resonate with BBC audiences and deliver on our partners’ messaging goals. You’ll join a passionate team of storytellers, strategists, and producers driving the next chapter of BBC Story Works in the Americas, collaborating on globally impactful branded content for one of the world’s most trusted media brands across both emerging and established formats.

• Lead a team of Creative Strategists who will deliver creative ideation for branded content programs that align with the BBC’s editorial voice and meet advertiser objectives. This means deploying work assignments, coaching team members through the pre-sales process, as much as rolling up your sleeves and taking on big assignments of your own.
• Craft cohesive brand campaigns that offer custom creative ideas that support and position our editorial IP in the best light possible
• Provide feedback on team member’s campaign proposals, insight narratives, and storytelling frameworks.
• Collaborate closely with cross-functional teams—including sales, marketing, editorial, and design—to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
• Guide the development of branded content concepts for target verticals, bringing subject matter fluency and brand insight to the creative process.
• Collaborate with the post-sale creative team to ensure that that producers, project managers, and external partners bring sold-in concepts to life with excellence and consistency
• Develop detailed campaign plans, budgets, timelines, and deliverables in pre-sales that support your ideation
• Embrace platform-first content strategies across social media platforms, developing ideas specifically designed for You Tube, Linked In, Instagram, Tik Tok, and emerging formats (not just versioning).
• Collaborate globally with BBC Story…