VP, Brands In Culture, NAM

Title:

VP, Brands in Culture, NAM Type of Role:
Permanent Proposed Level: L3

Reports To:

SVP, Marketing Operations and Mar Tech, NAM Context/Scope:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions.

We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at  Visit Diageo's global responsible drinking resource, , for information, initiatives, and ways to share best practice.

The Vice President, Cultural Marketing & Scaled Influence is responsible for making our brands relevant in culture and ensuring cultural programs reach consumers s role leads the regional strategy, planning, execution, and performance of Social & Influencer Marketing, Branded Entertainment & Integration, Public Relations, Sponsor ships & Partnerships, and Experiential Events. The VP will build and execute a connected cultural marketing ecosystem that turns brand strategy into culturally resonant programs, leveraging creators, experiences, partnerships, earned media moments, and scaled amplification.

The role serves as the primary architect of how our brands show up in culture and how those cultural moments are amplified through paid, earned, shared, and owned channels to drive brand growth. Working closely with NAM Brand Teams, Global Marketing Leaders, Media, Content, and Effectiveness, this leader will ensure the region consistently delivers culturally impactful programs that increase brand salience, talkability, consumer engagement, and business performance.

• Complexity of the Role:
  The ideal leader combines the instincts of a cultural strategist, the creativity of a brand builder, the discipline of an operator, and the commercial mindset of a growth leader. They consistently create programs that make brands matter in culture and ensure those programs are experienced by consumers at meaningful scale.
• Cultural Relevance Strategy
• Social & Influencer Marketing Leadership
• Branded Entertainment & Integration
• Sponsor ships & Strategic Partnerships
• Public Relations & Earned Influence
• Experiential Events
• Build a High-Performing Organization
• Drive Cross-Functional Integration
• Agency & Partner Leadership
• Governance & Compliance

• Brand Impact
• Consumer Impact
• Business Impact
• Operational Excellence

Salary Range: $ - $

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is to celebrate life, every day, everywhere.

And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense.

This means that you’ll be welcomed and celebrated for who you are just by being you.

You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.

Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.