Enterprise Marketing Lead Job New York New York USA,Marketing / Advertising / PR

Location: New York

Summary:

Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for our enterprise solutions, including Whats App business messaging and Meta Business Agent. This role requires a strategic leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients. The ideal candidate will be passionate about the potential of AI and messaging to transform business communication and customer experiences.

Required Skills:

Enterprise Marketing Lead Responsibilities:

Develop and execute enterprise marketing strategy:
Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives

Lead large global programs across GTM functions

Drive marketing initiatives across the funnel:
Oversee the development and execution of integrated marketing programs, including content, conferences, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients

Accountability for results:
Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights

Collaborate cross-functionally:
Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys

Market intelligence and thought leadership:
Stay up to date with industry trends, competitor activities, and emerging technologies in enterprise communications and AI. Position Meta as a thought leader in the space through strategic content and engagement

Budget management:
Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Minimum Qualifications:

Bachelor's degree in Marketing, Business, or a related field

10+ years of experience in enterprise marketing, with a strong focus on B2B software, SaaS, or technology solutions

Demonstrated experience in developing and executing successful enterprise marketing strategies that have driven significant business growth

Deep understanding of enterprise sales cycles and the unique challenges of marketing to large organizations

Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders

Experience using marketing analytics and performance data to inform strategy, optimize campaigns, and report on business outcomes

Minimum Qualifications:

Preferred Qualifications:

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

MBA or Master's degree in a related field

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience marketing business messaging platforms, AI solutions, or similar communication technologies

Familiarity with Meta's products and ecosystem, including ads

Experience adapting marketing strategies in response to shifting priorities, evolving product roadmaps, or emerging market opportunities

Preferred Qualifications:

Public Compensation:

$152,000/year to $213,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and we do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Meta participates in the E-Verify program in certain locations as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

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