Assoc Director of Children's Marketing and Publicity

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Assoc Director of Children's Marketing and Publicity

Assoc Director of Children's Marketing and Publicity
San Francisco or New York

Chronicle Books is seeking an experienced and strategic Associate Director of Children’s Marketing and Publicity to lead overall list strategy and work directly with the team on title-specific campaigns and the School & Library market. Reporting to the Executive Director of Marketing and Publicity, this role helps shape strategy for the Children’s list and oversees campaigns across frontlist and backlist, including bestselling series Goodnight, Goodnight, Construction Site, Tiny T.

Rex, and graphic novel program.

The Associate Director leads and develops the Children’s Marketing, Publicity, and School & Library teams, serves as a senior partner to the Children’s Publishing Group and cross-functional teams, and translates market and audience insights into campaigns that build awareness, support sell-in and sell-through, strengthen Chronicle Books’ marketplace position, and contribute to profitable growth.

The Associate Director will help establish the vision, goals, and strategy for Children’s marketing and publicity, serve as the senior Marketing and Publicity representative, identify trends and convert them into actionable strategies, establish team and campaign priorities, and communicate key strategies and information to Sales. They will lead integrated plans, oversee media positioning, collaborate with authors, illustrators, and agents, and identify, evaluate, and execute strategic partnerships with organizations.

Other duties include managing the Children’s M&P team, fostering a culture of creativity, open communication, assessing workflows and team practices, and partnering with Editorial, Sales, Brand Design, and Social Media. In addition they will lead digital strategies for the Children’s list, guide Amazon A+ content, set strategic direction for school and library and bookseller outreach, and partner with Sales to understand account and channel needs and identify opportunities.

Lastly they will partner with the Executive Director to develop and administer the annual Children’s marketing and publicity budget, manage tracking of campaign activity, and use sales reporting to identify trends, evaluate results, and improve decisions.

$,250. This range represents the anticipated low and high end of the expected salary for this position and will be determined by factors including, but not limited to, an applicant’s education, experience, knowledge, skills, abilities, and geographic location as well as internal equity and alignment with market data. This position is eligible for our profit share plan.

• medical
• dental
• vision insurance
• 401k
• a profit share plan
• three weeks of paid vacation to start
• two weeks of sick time per year
• company holidays
• a paid winter break between Christmas Day and New Year's Day
• paid family
• maternity
• paternity leave
• commuter benefits
• long-term disability insurance
• annual tuition assistance
• annual wellness stipend
• more

Employees at Chronicle Books will follow a regular hybrid schedule in our San Francisco or New York City office of at least three (3) in-office days per week and up to five (5) in-office days per week, depending on project and business needs. Please note that this job description is not designed to cover all the activities required of the employee.

Founded in 1967 in San Francisco, Chronicle Books is one of the world’s most admired publishers and distributors of illustrated books, gifts, and games for all ages. Its highly acclaimed list spans art, photography, food, lifestyle, pop culture, humor, self-help, wellness, children’s books, and stationery, among other categories. Chronicle is the home of numerous award-winning authors, bestselling series, and trend-setting titles.

Chronicle Books is committed to partnering with artists, writers, and business partners who represent the diversity of our world and to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. For more information visit  .

Applicants will need 6-8 years of…