Associate Manager, Global Brand Activation & Digital Strategy, Prestige Care

Location:

New York, NY

Work Arrangement:
Hybrid 3x on-site in NYC

Function:
Marketing

Location:

NY, US

Work Arrangement:
Hybrid

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

This role supports the development of global activation campaigns and owns the execution and deployment of digital content across the Prestige Care portfolio, including Sebastian Professional, Nioxin, and Briogeo.

Working closely with Brand Strategy, Creative, Social and regional teams, the Associate Manager helps shape social-first activation plans and translates campaign ideas into channel-ready content that drives awareness, engagement, and conversion.

The role serves as the primary owner of global website and eRetail content while leading the deployment of digital campaign assets across paid media, CRM, SEO, and eCommerce channels. This includes managing content for innovation launches and base business priorities, ensuring markets receive high-quality, activation-ready assets aligned to platform best practices and consumer behaviors. Success in this role requires strong digital fluency, content development expertise, cross-functional collaboration, and a passion for bringing campaigns to life through social-first activation.

• Effective execution of global activation campaigns across digital touchpoints.
• Delivery of high-performing social-first content and activation assets.
• Successful deployment of full-funnel paid media assets to global markets.
• Strong website, eCommerce, and retailer content execution.
• Timely delivery of content supporting innovation launches and core business priorities.
• Consistent activation across paid, CRM, website, SEO, and eRetail channels.

• Support the development of global activation campaigns across Sebastian Professional, Nioxin, and Briogeo.
• Partner with Brand Strategy, Creative, Social Media teams to develop social-first campaign plans that scale across paid, owned, and earned channels.
• Contribute to campaign briefs, activation plans, content strategies, and channel recommendations.
• Ensure campaign concepts are developed with platform behaviors, content consumption habits, and audience needs in mind.
• Support alignment of campaign execution across consumer and professional touchpoints.

• Own the execution and deployment of digital content across all campaign touchpoints.
• Translate campaign creative into channel-specific assets across social, paid media, website, CRM, SEO, and eCommerce channels.
• Manage content production, adaptation, approvals, and delivery to ensure assets are market-ready and on brand.
• Partner with creative and production teams to develop engaging, platform-optimized content that supports campaign objectives.

• Support in the development and delivery of global paid media asset toolkits.
• Helps translate campaign creative into full-funnel assets supporting awareness, consideration, conversion, and retention objectives.
• Ensure assets meet channel requirements and platform best practices.

• Serve as the primary owner of global website and eRetail content execution.
• Lead content deployment for innovation launches, campaign activations, and base business priorities.
• Manage website pages, launch content, product content, retailer assets, and support digital experiences.
• Partner with Digital and eCommerce teams to optimize content performance and user experience.

• Support development of CRM campaign content and customer journey communications.
• Coordinate SEO-focused content and articles that improve discoverability and traffic.
• Ensure CRM and SEO content align with broader campaign objectives and messaging.
• Partner with regional and local teams to support successful market activation.
• Deliver clear, activation-ready content toolkits and asset packages.
• Collaborate across Brand Strategy, Creative, Social, Influencer, Education and local market teams to ensure seamless execution.

• Social-first campaign activation
• Digital content execution and deployment
• Website and eCommerce content ownership
• Content production and channel adaptation
• CRM and SEO content development
• Cross-functional collaboration
• Performance optimization

• 3-5 years of experience in brand activation, digital marketing, content marketing, social media, eCommerce, or integrated marketing.
• Strong understanding of social-first marketing principles and…